Paid Ads Skills

Evaluate campaign structure, identify segmentation issues, consolidation opportunities, and budget allocation problems.

Analyze Meta frequency data to find saturation points, recommend optimal caps by objective, and estimate spend savings from reducing overexposure.

Identify duplicate keywords and overlapping match types competing in Google Ads auctions, calculate CPC waste, and get optimization recommendations.

Systematically review Google Ads extension coverage and performance, identify gaps and stale copy, and generate replacements based on current offers.

Optimize retargeting windows by analyzing time-to-conversion data across audience segments and traffic sources.

Segment campaign performance by location, flag underperformers, and optimize geographic bid adjustments.

Segment ad campaigns by device, find performance gaps, and recommend bid adjustments or landing page fixes.

Systematically analyze Google Ads accounts to detect wasted spend, identify negative keyword gaps, and prioritize optimization.

Reach developers where they actually pay attention: Carbon Ads, Reddit, newsletters, podcasts. Avoid ad blockers, craft native creative, measure ROI.

Comprehensive audits and optimization for Google, Meta, LinkedIn, TikTok, and Microsoft Ads with industry detection and prioritized action plans.

Analyze competitor ads, copy, creatives, and spend across Google, Meta, LinkedIn, TikTok. Identify gaps and opportunities.

Analyze competitor ads, messaging, creative strategy, and estimated spend across Google, Meta, LinkedIn, and TikTok using free intelligence sources.

Scan a website to extract brand identity (colors, fonts, voice, imagery) into a structured JSON profile for consistent ad creative.

Create structured campaign concepts and copy briefs for paid ads using brand profiles and audit data.

Structure landing pages with the 5-step flow, craft conversion-focused CTAs and headlines, and align pages with paid campaigns for higher conversion rates.

Structure, launch, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, TikTok with platform selection, targeting, creative, and bidding strategies

Comprehensive paid advertising audit across Google, Meta, LinkedIn, TikTok, and Microsoft Ads with health scoring and prioritized action plan.

Analyze Meta ad accounts for creative fatigue, audience overlap, tracking health, and scaling opportunities using performance data thresholds.

Design and implement consistent naming conventions across Google Ads and Meta campaigns with taxonomy, reference sheets, and bulk-rename guidance.

Segment ads by day/hour, identify performance patterns, calculate schedule savings and conversion impact, and get specific optimization recommendations.

Diagnose CPA spikes across Google & Meta campaigns. Isolate root causes—audience fatigue, bid shifts, creative decay, landing page drops—ranked by impact.

Audit landing pages against Google and Meta ad copy to catch message mismatches, form friction, and CTA clarity issues.

Identify converting search terms without keywords, cluster by theme, estimate volume and CPA, and recommend bids for expansion.

Catch CPC spikes, CVR drops, and spend surges across ad accounts with root cause analysis and impact ranking.

Analyze Google and Meta ads for zero-conversion spend and generate exclusion lists by theme, placement, and audience.

Meta Ads performance reporting, creative fatigue detection, and ad scaling recommendations via social-cli integration.

Build multi-platform ad strategies with platform selection, budget allocation, campaign structure, and phased rollout roadmaps.

Expert guidance on paid ads strategy, campaign structure, copy, targeting, creative, and optimization across Google Ads, Meta, LinkedIn, and more.

Query Google Ads API with GAQL templates for campaign performance, keyword quality, and wasted spend detection with automated anomaly flagging.

Orchestrate AI image generation for ad creatives using campaign briefs, brand profiles, and specialized agents with platform specs and quality gates.

Query Google Ads API with GAQL to pull campaign, keyword, and conversion data for performance reports, ROAS analysis, and quality score audits.

How to choose paid channels, validate readiness, allocate budget, and align ads to landing pages.

Build multi-platform advertising strategies with campaign architecture, budget allocation, creative planning, and phased implementation roadmaps.

Run paid ads in Google Maps local pack results. Link GBP to Google Ads, optimize bidding, and drive clicks in map results.

Render ad concepts as HTML with 5 templates or screenshot with Playwright. Ideal for A/B testing and design iteration.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft ad accounts with per-platform scoring and prioritized remediation steps.

Track daily spend pacing, project end-of-month results, and calculate budget adjustments to hit monthly targets across campaigns.

Identify audience overlap between Meta ad sets, quantify CPM inflation, and get consolidation recommendations to reduce auction competition.

Turn raw Google and Meta campaign metrics into executive summary narratives clients understand.

Generate high-converting ad copy variations for Google Ads, Meta Ads, and LinkedIn campaigns with platform-specific formatting and compliance.

Run a 20-point HYROS API audit. Detect platform over-reporting, compare ROAS across channels, and generate kill/scale recommendations.

Compare your Google and Meta ads metrics against industry benchmarks adjusted for account size, vertical, and maturity to identify quick wins.

Generate distinct ad angles across pain, desire, proof, identity, contrarian, and urgency to test and scale campaigns.

Audit competitor ads on Meta Ad Library and Google Ads. Identify messaging gaps, creative patterns, and high-ROI testing opportunities.

Detect ad creative fatigue early with trend analysis. Prioritize rotation by CTR decay, frequency buildup, and audience overexposure patterns.

Systematically identify root causes of low ad performance across offer, audience, creative, funnel, and sales.

Create attention-grabbing ad concepts with hooks, visuals, and scripts optimized for the first 3 seconds of video or carousel ads.

Generate platform-sized ad creative images from campaign briefs using Gemini or your preferred AI image provider.

Manage and optimize ad campaigns across Google, Meta, LinkedIn, and TikTok with structured workflows, performance analysis, and budget recommendations.

Transform product images into 5 professional photography styles optimized for Meta, TikTok, LinkedIn, and Google ads using AI generation.