23-google-and-meta-campaign-naming-convention-builder-md

Installation

$npx skills add irinabuht12-oss/marketing-skills --skill 23-google-and-meta-campaign-naming-convention-builder-md

Summary

Generates a standardized, platform-agnostic naming taxonomy for campaigns, ad groups, and ads that encodes key attributes (objective, funnel stage, targeting type, audience, geo) for consistent filtering and cross-platform reporting. The agent can produce naming rules, reference sheets, bulk-rename lists, and UTM alignment recommendations based on the user's account structure and reporting needs.

SKILL.MD

23/ Campaign Naming Convention Builder — Google + Meta

What it does

Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means.

How it works

Claude looks at your current account structure, campaign types, targeting approaches, and reporting requirements, then designs a naming taxonomy that encodes the key attributes you need to slice data by. It covers campaigns, ad sets/ad groups, and ads — all with a consistent format that works across platforms and with your reporting tools.

Practical example

Your current naming is a mix of "Spring Sale - Lookalike" and "FB_Prospecting_Interest_test2_FINAL". Claude designs a convention: [Platform][Objective][Funnel Stage][Targeting Type][Audience/Keyword Theme][Geo][Date]. So "META_CONV_PROSP_LAL_1pct-Purchasers_US_2024Q2" tells you everything at a glance. It also generates a reference sheet, naming rules for new campaigns, and a script to bulk-rename existing campaigns to the new format.

What you get back

  • Naming convention format with each component explained
  • Full taxonomy of values for each component (all targeting types, objectives, funnel stages you use)
  • Reference sheet for anyone on the team to follow
  • Bulk rename list mapping current names to new convention
  • Recommendations for UTM parameter alignment so your naming convention matches analytics tracking

When to use it

  • When onboarding a new team member who needs to navigate the account
  • When taking over messy accounts and need to bring order before optimizing
  • Before scaling to multiple markets or products where naming discipline becomes critical
  • When building cross-platform reporting dashboards that need consistent naming to aggregate data correctly