Meta Ads Skills

Create complete Facebook and Meta ad campaigns with audience targeting, copy, testing strategy, and budget allocation plans.

Audit Meta Pixel + CAPI setup, test event delivery, analyze Event Match Quality, and fix signal loss from iOS 14, cookies, and ad blockers.

Evaluate Meta Ads account health across 46 checks including Pixel/CAPI, creative, structure, and audience targeting with automated API + manual scoring.

Model CPA, ROAS, and volume at different budget levels using account data and diminishing returns patterns.

Allocate paid media budgets across Google and Meta channels using marginal efficiency analysis to maximize ROAS and conversions.

Comprehensive Meta Ads audit across Pixel health, creative performance, account structure, and targeting strategy with 0-100 scoring.

Deep-dive audit of Facebook, Instagram, and Advantage+ campaigns using 46 checks across tracking, creative, structure, and audience targeting.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads. Get health scores and prioritized action plans with quick wins.

Plan and optimize paid UA campaigns across Apple Search Ads, Meta, Google UAC, TikTok. Budget-driven channel selection, campaign structure, targeting, and bid s

Evaluate Meta Ads account health across 46 checks: pixel/CAPI, creative fatigue, structure, targeting. Produce weighted health score and action plan.

Generate high-performing ad copy variants by analyzing winning elements from your best ads and testing new angles systematically.

Evaluate campaign structure, identify segmentation issues, consolidation opportunities, and budget allocation problems.

Analyze Meta frequency data to find saturation points, recommend optimal caps by objective, and estimate spend savings from reducing overexposure.

Optimize retargeting windows by analyzing time-to-conversion data across audience segments and traffic sources.

Segment campaign performance by location, flag underperformers, and optimize geographic bid adjustments.

Comprehensive audits and optimization for Google, Meta, LinkedIn, TikTok, and Microsoft Ads with industry detection and prioritized action plans.

Analyze Meta ad accounts for creative fatigue, audience overlap, tracking health, and scaling opportunities using performance data thresholds.

Design and implement consistent naming conventions across Google Ads and Meta campaigns with taxonomy, reference sheets, and bulk-rename guidance.

Map user journeys from ad click to conversion. Identify drop-offs, multi-touch paths, and campaign contributions at each funnel stage.

Segment ads by day/hour, identify performance patterns, calculate schedule savings and conversion impact, and get specific optimization recommendations.

Catch CPC spikes, CVR drops, and spend surges across ad accounts with root cause analysis and impact ranking.

Analyze Google and Meta ads for zero-conversion spend and generate exclusion lists by theme, placement, and audience.

Meta Ads performance reporting, creative fatigue detection, and ad scaling recommendations via social-cli integration.

Expert guidance on paid ads strategy, campaign structure, copy, targeting, creative, and optimization across Google Ads, Meta, LinkedIn, and more.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft ad accounts with per-platform scoring and prioritized remediation steps.

Track daily spend pacing, project end-of-month results, and calculate budget adjustments to hit monthly targets across campaigns.

Turn raw Google and Meta campaign metrics into executive summary narratives clients understand.

Generate high-converting ad copy variations for Google Ads, Meta Ads, and LinkedIn campaigns with platform-specific formatting and compliance.

Audit competitor ads on Meta Ad Library and Google Ads. Identify messaging gaps, creative patterns, and high-ROI testing opportunities.

Detect ad creative fatigue early with trend analysis. Prioritize rotation by CTR decay, frequency buildup, and audience overexposure patterns.

Manage and optimize ad campaigns across Google, Meta, LinkedIn, and TikTok with structured workflows, performance analysis, and budget recommendations.

Create and optimize paid ads across Google, Meta, LinkedIn, TikTok. Keyword research, budget allocation, ROAS tracking, wasted spend analysis.