Paid Ads Skills

Separate tracking failures from UX problems in Google Ads conversion paths. Diagnose the real reason landing pages aren't converting.

Audit conversion tracking setup, assess confidence level, and gate optimization decisions until tracking is trustworthy.

Run a comprehensive Google Ads audit that synthesizes tracking, intent, waste, structure, and budget into prioritized action drafts.

Configure offline conversion retraction to prevent bad leads from training Google Ads. Step-by-step setup for CRM analysis, data mapping, SQL queries, and sched

Design Google Ads campaigns, write optimized ad copy, build keyword structures, choose bidding strategies, and write ad extensions.

Safely execute approved Google Ads mutations with dry-run confirmation, verification, and full reversibility through audit logging.

Build LinkedIn ad campaigns with audience targeting, copy templates, A/B testing plans, and budget strategies for B2B marketing.

Generate and iterate ad creative (headlines, descriptions, primary text) across Google Ads, Meta, LinkedIn, TikTok, X. Analyze performance data, identify winnin

Create complete Facebook and Meta ad campaigns with audience targeting, copy, testing strategy, and budget allocation plans.

Generate compliant, high-converting ad copy for affiliate offers across Facebook, Google, TikTok, and Pinterest with variants and targeting guidance.

Master Apple Search Ads setup, keyword bidding, match types, and ROAS optimization to drive qualified app installs.

Deep analysis framework for Google Ads accounts: 74 checks, weighted scoring, conversion tracking, wasted spend, PMax, and HYROS attribution validation.

Identify wasted spend, buyer intent, and messaging patterns in Google Ads search term reports. Generate negative keyword drafts.

End-to-end advertising planning framework covering platform selection, campaign structure, budget allocation, creative strategy, and implementation roadmaps.

Discover accessible Google Ads accounts, select the right customer ID, verify connectivity, and initialize workspace memory in one workflow.

Write high-converting Meta ad copy matched to image creatives, informed by account performance data and brand voice.

Build complete paid ad strategies with platform selection, budget allocation, creative briefs, and 12-week implementation roadmaps.

Systematically grade running ads (Red/Yellow/Green), detect creative fatigue, analyze LTV:CAC, and output scaling budgets or kill decisions based on CPA, CTR, a

Generate RSA headline and description recommendations using live search terms and asset performance data from Google Ads.

Audit Meta Pixel + CAPI setup, test event delivery, analyze Event Match Quality, and fix signal loss from iOS 14, cookies, and ad blockers.

Comprehensive ad account analysis across Google, Meta, LinkedIn, TikTok, and Microsoft with industry-specific detection and HYROS attribution integration.

Conduct comprehensive LinkedIn Ads audits across technical setup, targeting, creative, lead gen, and bidding. Generate weighted health scores and actionable rec

Audit ad creative across platforms, detect fatigue, and prioritize production. Covers copy, video, images, format diversity, and refresh cadences.

Evaluate Meta Ads account health across 46 checks including Pixel/CAPI, creative, structure, and audience targeting with automated API + manual scoring.

Analyze competitor ads, messaging, spend, and creative strategy across Google, Meta, LinkedIn, TikTok using free ad libraries and identify competitive gaps.

Audit campaign budgets for misallocation, impression share bottlenecks, and tracking quality. Produce data-backed reallocation drafts gated by tracking confiden

Optimize ad spend across platforms using frameworks: 70/20/10 rule, kill/scale lists, bidding strategy decision trees, and MER analysis.

Generate high-performing ad headlines, descriptions, and copy for Google Ads, Meta, LinkedIn, and TikTok. Build variations from scratch or iterate from performa

Deconstruct video ads to extract hooks, persuasion tactics, targeting signals, and replicable creative patterns for marketing insights.

Audit landing pages for ad message match, speed, mobile UX, trust signals, and form optimization. Diagnose conversion blockers.

Audit YouTube video campaigns: creative hooks, targeting strategy, format best practices, and measurement across skippable, bumper, and Shorts ads.

Audit ad creative, detect fatigue, and prioritize production with platform-specific quality checks and refresh cadence guidance.

Audit Google, Meta, LinkedIn, TikTok & Microsoft Ads. Detect issues, score health, get quick wins and strategic recommendations.

Deep analysis of TikTok ad campaigns with 25 checks, creative quality scoring, safe zone compliance, and Smart+ campaign evaluation.

Evaluate Meta Ads account health across 46 checks: pixel/CAPI, creative fatigue, structure, targeting. Produce weighted health score and action plan.

Conduct a comprehensive Google Ads audit with conversion tracking, wasted spend, structure, and keyword health checks. Generates health score and action plan.

Evaluate ad spend distribution, bidding readiness, and scaling potential with data-driven rules and platform-specific guidance.

Execute a 20-check Microsoft/Bing Ads audit with scoring, Google import validation, and Copilot readiness assessment.

Analyze ASA campaign structure, bid health, creative sets, MMP attribution, and budgets. Generate actionable health scores and optimization roadmaps.

Create testable ad concepts by combining messaging angles, formats, and styles calibrated to market awareness and sophistication stages.

Generate production-ready paid ad campaigns with copy variations, targeting, budgets, and retargeting funnels across Google Ads, Meta, LinkedIn, and TikTok.

25-point TikTok Ads audit covering creative quality, safe zone compliance, bidding, tracking, and Smart+ performance with weighted scoring.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads accounts, generate health scores, and identify critical issues and quick wins.

20-check audit framework for Microsoft/Bing Ads covering UET tracking, Google import validation, Copilot integration, and cost advantage analysis.

Audit YouTube video ads across all formats. Evaluate creative quality, targeting strategy, and measurement to improve campaign performance.

Evaluate landing pages for ad-campaign fit, speed, mobile, forms, and trust. Detect tracking leaks with HYROS data.

Analyze intent mixing and routing in Google Ads. Get campaign and ad group restructuring recommendations with templates.

Build negative keyword drafts with safe match types, scope decisions, and waste evidence. Cross-reference keywords to fix root causes.

Structured daily Google Ads account check: detect waste, emerging signals, scaling opportunities, and flag urgent changes.

Summarize pending Google Ads drafts with priority, impact, risk, and dependencies to guide review and implementation order.