Paid Ads Skills

Detect Performance Max cannibalization, assess intent quality, and decide what to protect in Search campaigns despite limited PMax visibility.

Build or rebuild Google Ads account structure using intent mapping, traffic segmentation, and budget logic. Works from scratch or live data.

Cluster Google Ads search terms into intent classes, profile performance by intent, and identify structural campaign routing problems.

Push ad copy and images to Meta Graph API without Ads Manager. Validate, upload, create creatives, and track campaign files.

Model CPA, ROAS, and volume at different budget levels using account data and diminishing returns patterns.

Break down Google Ads Quality Score by component, identify root causes, and prioritize fixes by CPC impact.

Allocate paid media budgets across Google and Meta channels using marginal efficiency analysis to maximize ROAS and conversions.

Project ROAS for the next 30/60/90 days using trends, seasonality, and planned changes. Get scenario ranges, not false precision.

Compare how different attribution models shift credit between campaigns to uncover budget misallocation and improve ROI.

Optimize ad budgets across Google, Meta, TikTok using MER, marginal ROAS, and diminishing returns analysis.

Analyze LinkedIn campaigns against B2B benchmarks. Identify CTR issues, audience quality, form friction, and budget problems.

Analyze Reddit campaigns for targeting, creative, and bidding inefficiencies with benchmarks and actionable subreddit fixes.

Design and test app icons to increase tap-through rate and installs in App Store and Play Store search results.

Plan and optimize paid UA campaigns across Apple Search Ads, Meta, Google UAC, TikTok. Budget-driven channel selection, campaign structure, targeting, and bid s

Generate qualified-lead Google Ads campaigns with ICP, keywords, negatives, and RSAs in a structured 4-phase pipeline. Multi-brand ready.

Master LSA ranking, lead management, responsiveness optimization, and cost-per-lead measurement for home services, legal, and healthcare.

Plan, structure, and optimize Google Ads campaigns with geographic targeting for local service businesses. Campaign architecture, keywords, bidding, and convers

Platform-specific creative assessment with fatigue detection and production priorities across Google, Meta, LinkedIn, TikTok, Microsoft.

25-point LinkedIn Ads audit framework including Thought Leader Ads, ABM, conversion tracking, and lead gen forms. Generates health scores and action plans.

Review ad budget allocation, bidding strategies, and scaling readiness across all ad platforms with data-driven recommendations.

Deep audit framework for TikTok Ads covering creative quality, tracking, bidding, and campaign structure with 25-check health score.

Audit landing pages for ad campaigns: message match, speed, mobile, trust, forms, and conversion impact.

Complete Google Ads audit across Search, PMax, Display, YouTube. 74 checks on tracking, spend waste, structure, keywords, ads, and settings with health score.

Evaluate Meta Ads account health across Pixel/CAPI, creative fatigue, account structure, and targeting. Generate weighted health score with actionable findings.

Design, launch, and optimize paid ad campaigns on Google Ads, Meta, LinkedIn. Includes targeting, creative, and performance frameworks.

Evaluate ad landing page message match, speed, mobile UX, trust signals, and forms to boost conversion rates.

Audit ad creatives across platforms, detect fatigue, and prioritize production. Platform-specific specs, benchmarks, and refresh cadences included.

Evaluate LinkedIn Ads campaigns with a 25-check audit covering technical setup, targeting, creative, lead gen, and bidding for B2B performance.

Audit YouTube video campaigns, evaluate creative quality, review targeting, and diagnose measurement gaps across all video ad formats.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads. Get health scores and prioritized action plans with quick wins.

Evaluate ad spend distribution, bidding strategy fit, scaling readiness, and campaign kill/scale recommendations across all platforms.

Deep-dive TikTok Ads audit covering creatives, tracking, bidding, structure, and Shop setup with 25-check framework and health scoring.

Deep-dive Microsoft Ads audit covering UET tracking, Google import validation, Copilot integration, and 20-point health score with cost advantage analysis.

Deep 74-check Google Ads audit framework covering conversion tracking, wasted spend, structure, keywords, ads, and settings with health scoring.

Deep-dive audit of Facebook, Instagram, and Advantage+ campaigns using 46 checks across tracking, creative, structure, and audience targeting.

Audit YouTube video campaigns: creative quality, targeting strategy, bidding, and measurement with data-driven health scores.

Audit ASA campaigns: structure, bids, creatives, MMP, budget pacing, placements, and KPIs with benchmarks by category and country.

Audit ad creative across Google, Meta, LinkedIn, TikTok, and Microsoft for compliance, fatigue detection, and refresh priorities.

Audit Microsoft/Bing Ads accounts across 20 checks: UET tags, Google imports, Copilot placement, bid optimization, and Microsoft-exclusive features. Generate he

Comprehensive Meta Ads audit across Pixel health, creative performance, account structure, and targeting strategy with 0-100 scoring.

Evaluate ad spend distribution, bidding strategy fit, and identify campaigns to scale or pause using framework rules and platform benchmarks.

Comprehensive Google Ads audit covering conversion tracking, wasted spend, keywords, ad strength, and account structure with 74-check framework and health scori

Comprehensive LinkedIn Ads audit covering technical setup, audience targeting, creative quality, lead gen forms, and bidding with prioritized recommendations.

Comprehensive TikTok Ads evaluation: 25-check audits, creative quality scoring, safe zone compliance, Smart+ analysis, and health score generation.

Audit Google Ads, Meta, LinkedIn, and TikTok campaigns to find budget traps, audience mismatches, and tracking issues with automated data processing and priorit

Comprehensive audits and optimization for Google, Meta, LinkedIn, TikTok, and Microsoft Ads with industry detection and prioritized action plans.

Evaluate LinkedIn Ads campaigns across technical setup, targeting, creative, lead gen, and bidding. Includes TLA and ABM strategy assessment.

Structure landing pages with the 5-step flow, craft conversion-focused CTAs and headlines, and align pages with paid campaigns for higher conversion rates.

Extract visual identity, voice, colors, and typography from a website to build a brand profile for on-brand ad generation.

Reach developers where they actually pay attention: Carbon Ads, Reddit, newsletters, podcasts. Avoid ad blockers, craft native creative, measure ROI.