Paid Ads Skills

Optimize ad budgets across Google, Meta, TikTok using MER, marginal ROAS, and diminishing returns analysis.

Audit Microsoft/Bing Ads accounts across 20 checks: UET tags, Google imports, Copilot placement, bid optimization, and Microsoft-exclusive features. Generate he

Analyze LinkedIn campaigns against B2B benchmarks. Identify CTR issues, audience quality, form friction, and budget problems.

Audit ad creative across Google, Meta, LinkedIn, TikTok, and Microsoft for compliance, fatigue detection, and refresh priorities.

Analyze Reddit campaigns for targeting, creative, and bidding inefficiencies with benchmarks and actionable subreddit fixes.

Audit ASA campaigns: structure, bids, creatives, MMP, budget pacing, placements, and KPIs with benchmarks by category and country.

Audit YouTube video campaigns: creative quality, targeting strategy, bidding, and measurement with data-driven health scores.

Deep-dive audit of Facebook, Instagram, and Advantage+ campaigns using 46 checks across tracking, creative, structure, and audience targeting.

Deep 74-check Google Ads audit framework covering conversion tracking, wasted spend, structure, keywords, ads, and settings with health scoring.

Deep-dive Microsoft Ads audit covering UET tracking, Google import validation, Copilot integration, and 20-point health score with cost advantage analysis.

Deep-dive TikTok Ads audit covering creatives, tracking, bidding, structure, and Shop setup with 25-check framework and health scoring.

Evaluate ad spend distribution, bidding strategy fit, scaling readiness, and campaign kill/scale recommendations across all platforms.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads. Get health scores and prioritized action plans with quick wins.

Audit YouTube video campaigns, evaluate creative quality, review targeting, and diagnose measurement gaps across all video ad formats.

Evaluate LinkedIn Ads campaigns with a 25-check audit covering technical setup, targeting, creative, lead gen, and bidding for B2B performance.

Audit ad creatives across platforms, detect fatigue, and prioritize production. Platform-specific specs, benchmarks, and refresh cadences included.

Evaluate ad landing page message match, speed, mobile UX, trust signals, and forms to boost conversion rates.

Design and test app icons to increase tap-through rate and installs in App Store and Play Store search results.

Plan and optimize paid UA campaigns across Apple Search Ads, Meta, Google UAC, TikTok. Budget-driven channel selection, campaign structure, targeting, and bid s

Deconstruct video ads to extract hooks, persuasion tactics, targeting signals, and replicable creative patterns for marketing insights.

Design, launch, and optimize paid ad campaigns on Google Ads, Meta, LinkedIn. Includes targeting, creative, and performance frameworks.

Audit landing pages for ad message match, speed, mobile UX, trust signals, and form optimization. Diagnose conversion blockers.

Audit YouTube video campaigns: creative hooks, targeting strategy, format best practices, and measurement across skippable, bumper, and Shorts ads.

Audit ad creative, detect fatigue, and prioritize production with platform-specific quality checks and refresh cadence guidance.

Audit Google, Meta, LinkedIn, TikTok & Microsoft Ads. Detect issues, score health, get quick wins and strategic recommendations.

Evaluate Meta Ads account health across Pixel/CAPI, creative fatigue, account structure, and targeting. Generate weighted health score with actionable findings.

Deep analysis of TikTok ad campaigns with 25 checks, creative quality scoring, safe zone compliance, and Smart+ campaign evaluation.

Evaluate Meta Ads account health across 46 checks: pixel/CAPI, creative fatigue, structure, targeting. Produce weighted health score and action plan.

Conduct a comprehensive Google Ads audit with conversion tracking, wasted spend, structure, and keyword health checks. Generates health score and action plan.

Evaluate ad spend distribution, bidding readiness, and scaling potential with data-driven rules and platform-specific guidance.

Execute a 20-check Microsoft/Bing Ads audit with scoring, Google import validation, and Copilot readiness assessment.

Analyze ASA campaign structure, bid health, creative sets, MMP attribution, and budgets. Generate actionable health scores and optimization roadmaps.

Complete Google Ads audit across Search, PMax, Display, YouTube. 74 checks on tracking, spend waste, structure, keywords, ads, and settings with health score.

Audit landing pages for ad campaigns: message match, speed, mobile, trust, forms, and conversion impact.

Deep audit framework for TikTok Ads covering creative quality, tracking, bidding, and campaign structure with 25-check health score.

Review ad budget allocation, bidding strategies, and scaling readiness across all ad platforms with data-driven recommendations.

25-point LinkedIn Ads audit framework including Thought Leader Ads, ABM, conversion tracking, and lead gen forms. Generates health scores and action plans.

Platform-specific creative assessment with fatigue detection and production priorities across Google, Meta, LinkedIn, TikTok, Microsoft.

Generate qualified-lead Google Ads campaigns with ICP, keywords, negatives, and RSAs in a structured 4-phase pipeline. Multi-brand ready.

Master LSA ranking, lead management, responsiveness optimization, and cost-per-lead measurement for home services, legal, and healthcare.

Plan, structure, and optimize Google Ads campaigns with geographic targeting for local service businesses. Campaign architecture, keywords, bidding, and convers

Create testable ad concepts by combining messaging angles, formats, and styles calibrated to market awareness and sophistication stages.

Audit Google Ads, Meta, LinkedIn, and TikTok campaigns to find budget traps, audience mismatches, and tracking issues with automated data processing and priorit

Generate production-ready paid ad campaigns with copy variations, targeting, budgets, and retargeting funnels across Google Ads, Meta, LinkedIn, and TikTok.

Generate high-performing ad headlines, descriptions, and copy for Google Ads, Meta, LinkedIn, and TikTok. Build variations from scratch or iterate from performa

Evaluate LinkedIn Ads campaigns across technical setup, targeting, creative, lead gen, and bidding. Includes TLA and ABM strategy assessment.

Extract visual identity, voice, colors, and typography from a website to build a brand profile for on-brand ad generation.

Create structured campaign concepts, copy briefs, and image generation prompts from brand profile and audit data for paid advertising.

Generate high-performing ad copy variants by analyzing winning elements from your best ads and testing new angles systematically.

Get campaign-specific bid strategy recommendations based on conversion volume, CPA consistency, and performance trends with risk assessments.