All Marketing Skills
1,331 skills · Ranked by Score · Page 6 of 27
Optimize marketing budget allocation across ad channels
Optimize ad budgets across Google, Meta, TikTok using MER, marginal ROAS, and diminishing returns analysis.
Build and scale online communities for growth
Design, launch, and scale online communities that drive retention and word-of-mouth growth. Platform guides, health metrics, and playbooks included.
Audit content strategies for AI readiness and human differentiation
Evaluate content portfolios for AI vulnerability and recommend defensible strategies: thought leadership, original research, expert authorship, and hybrid workf
Build competitor comparison and alternative pages
Create SEO-optimized competitor comparison pages with multiple formats, deep research workflows, and modular content architecture.
Edit marketing copy for clarity and persuasion
Systematic copy editing skill for marketing content: clarity, conciseness, active voice, emotional impact, readability scoring, and red flags.
Audit AI content strategies for sustainable competitive advantage
Evaluate AI content proposals for competitive durability, traffic quality, and brand risk. Distinguish arbitrage from strategy.
Build detailed B2B buyer personas and ideal customer profiles
Research framework and templates for building detailed buyer personas with pain points, objections, and messaging for B2B marketing.
Design content marketing strategies for the information abundance era
Design content strategies that differentiate when educational content is commoditized. Choose between flavored information, original research, or entertainment-
Audit LinkedIn Ads for B2B performance issues
Analyze LinkedIn campaigns against B2B benchmarks. Identify CTR issues, audience quality, form friction, and budget problems.
Design email sequences and automation flows
Build email sequences with strategy, copy templates, and timing. Create welcome, nurture, re-engagement, and lifecycle campaigns.
Audit Reddit Ads campaigns for targeting and creative fit issues
Analyze Reddit campaigns for targeting, creative, and bidding inefficiencies with benchmarks and actionable subreddit fixes.
Run a GEO technical SEO audit
8-category technical SEO audit checklist for AI crawler access, Core Web Vitals, server-side rendering, and mobile—GEO-specific requirements with scoring rubric
Assess content for E-E-A-T and AI citability
Evaluate content quality for E-E-A-T signals and AI platform citability with detailed scoring frameworks and improvement recommendations.
Create human-differentiated content that outcompetes AI
Build content moats via proprietary data, firsthand experience, or high-effort formats that AI cannot replicate.
Analyze and generate llms.txt files for AI site comprehension
Analyze and generate llms.txt files — the emerging standard for helping AI systems understand websites. Validate existing files or create new ones from scratch.
Conduct a comprehensive generative engine optimization audit
Audit website GEO optimization across AI citability, brand authority, E-E-A-T, technical infrastructure, schema markup, and platform presence with prioritized f
Audit and optimize for AI search platforms individually
Audit domains across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot with platform-specific checklists and scoring.
Map audience awareness stage and message-to-market fit
Diagnose awareness level and match messaging approach—education, agitation, comparison, or offer—to audience stage for message-to-market fit.
Review emails before sending with quality scoring
Audit email quality across 5 dimensions: subject line, copy, technical/HTML, deliverability, and compliance. Get a 0–100 score with actionable fixes.
Evaluate TikTok Ads with creative-first audits and health scoring
Comprehensive TikTok Ads evaluation: 25-check audits, creative quality scoring, safe zone compliance, Smart+ analysis, and health score generation.
Conduct deep LinkedIn Ads audits and optimization analysis
Comprehensive LinkedIn Ads audit covering technical setup, audience targeting, creative quality, lead gen forms, and bidding with prioritized recommendations.
Plan product launches with week-by-week timelines and channel playbooks
Guide for planning and executing product launches, from pre-launch audience building through post-launch growth with channel playbooks and metrics.
Evaluate Google Ads accounts with deep multi-channel analysis
Comprehensive Google Ads audit covering conversion tracking, wasted spend, keywords, ad strength, and account structure with 74-check framework and health scori
Review and optimize ad budget allocation and bidding strategy
Evaluate ad spend distribution, bidding strategy fit, and identify campaigns to scale or pause using framework rules and platform benchmarks.
Audit Meta Ads accounts for health across pixel, creative, structure, and targeting
Comprehensive Meta Ads audit across Pixel health, creative performance, account structure, and targeting strategy with 0-100 scoring.
Analyze Microsoft Ads accounts with structured audits
Audit Microsoft/Bing Ads accounts across 20 checks: UET tags, Google imports, Copilot placement, bid optimization, and Microsoft-exclusive features. Generate he
Audit ad creative quality and refresh priorities across platforms
Audit ad creative across Google, Meta, LinkedIn, TikTok, and Microsoft for compliance, fatigue detection, and refresh priorities.
Evaluate Apple Search Ads campaign health and bid structure
Audit ASA campaigns: structure, bids, creatives, MMP, budget pacing, placements, and KPIs with benchmarks by category and country.
Analyze and score YouTube Ads campaigns
Audit YouTube video campaigns: creative quality, targeting strategy, bidding, and measurement with data-driven health scores.
Evaluate Meta Ads account health with structured audits
Deep-dive audit of Facebook, Instagram, and Advantage+ campaigns using 46 checks across tracking, creative, structure, and audience targeting.
Conduct comprehensive Google Ads account audits
Deep 74-check Google Ads audit framework covering conversion tracking, wasted spend, structure, keywords, ads, and settings with health scoring.
Track and analyze audience growth drivers
Analyze follower trends, identify growth drivers, and prioritize actions based on content performance and platform dynamics.
Analyze social media post performance using user data or BlackTwist
Analyze post performance with user context, diagnose what's working, and produce 3-5 ranked actions ranked by impact.
Give platform-specific social media tactics for LinkedIn, Twitter/X, Threads, and Bluesky
Algorithm signals, formatting, engagement patterns, and cross-posting tactics for LinkedIn, Twitter/X, Threads, and Bluesky.
Create high-quality AI-generated content using structured workflows
Learn to generate SEO content at scale using guardrails, editorial principles, and chained workflows that maintain quality standards.
Identify content patterns from social media performance
Analyze content patterns across topics, formats, timing, and tone. Get a Do More / Do Less report with gaps to test.
Analyze Microsoft Ads accounts with deep health scoring
Deep-dive Microsoft Ads audit covering UET tracking, Google import validation, Copilot integration, and 20-point health score with cost advantage analysis.
Repurpose content across platforms natively
Extract insights from source content and adapt them into platform-native derivatives without losing voice or feeling like spam.
Generate high-converting social media hooks across nine proven patterns
Generate platform-specific social media hooks across nine patterns, with real examples and testing guidance tailored to your audience.
Create viral social media content with hooks and platform optimization
Generate viral social media content with research-backed hooks, platform optimization, and AI-tell elimination across Reddit, Twitter, LinkedIn, TikTok, YouTube
Triage and reduce app crashes using crash analytics data
Prioritize app crashes by impact, set up Firebase Crashlytics, and understand how crash rate affects App Store ranking and retention.
Design app store screenshots for conversion
Expert-backed frameworks for designing App Store screenshots and preview videos that maximize conversion rates and drive downloads.
Optimize for App Store featuring and editorial consideration
Help apps get featured on Apple's App Store editorial through design, technology adoption, and strategic pitching to Apple's review team.
Run a comprehensive app store market briefing
Get chart movements, trending keywords, featured apps, and category dynamics in one market overview for strategic planning.
Execute AI-assisted content production for informational articles
Master the editorial process for producing high-performing AI-assisted articles from brief to publication, with outlines, templates, and performance tracking.
Design app monetization and pricing strategy
Monetization models, pricing psychology, paywall design, and free trial strategy for mobile apps across categories.
Diagnose retention problems and build engagement plans
Diagnose churn with benchmarks and build 90-day retention strategies across activation, habit, engagement, and loyalty.
Manage app reviews and ratings for growth
Analyze app reviews, respond strategically, optimize prompts, and turn detractors into advocates to improve ratings and drive growth.
Evaluate TikTok Ads campaigns and optimize creative performance
Deep-dive TikTok Ads audit covering creatives, tracking, bidding, structure, and Shop setup with 25-check framework and health scoring.
Audit and fix redirect chains, loops, and SEO issues
Detect redirect chains, loops, protocol downgrades, and soft 404s that hurt SEO. Audit and prioritize fixes by impact.