All Marketing Skills
1,331 skills · Ranked by Score · Page 5 of 27
Audit paid ad accounts across all major platforms
Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads accounts, generate health scores, and identify critical issues and quick wins.
Evaluate Microsoft Ads accounts with deep platform analysis
20-check audit framework for Microsoft/Bing Ads covering UET tracking, Google import validation, Copilot integration, and cost advantage analysis.
Evaluate YouTube Ads campaigns across all format types
Audit YouTube video ads across all formats. Evaluate creative quality, targeting strategy, and measurement to improve campaign performance.
Assess landing page quality for paid ad campaigns
Evaluate landing pages for ad-campaign fit, speed, mobile, forms, and trust. Detect tracking leaks with HYROS data.
Allocate ad budgets and review bidding strategies across platforms
Optimize ad spend across platforms using frameworks: 70/20/10 rule, kill/scale lists, bidding strategy decision trees, and MER analysis.
Perform comprehensive paid advertising audits across platforms
Comprehensive ad account analysis across Google, Meta, LinkedIn, TikTok, and Microsoft with industry-specific detection and HYROS attribution integration.
Perform LinkedIn Ads deep audits with 25-check framework
Conduct comprehensive LinkedIn Ads audits across technical setup, targeting, creative, lead gen, and bidding. Generate weighted health scores and actionable rec
Audit cross-platform ad creative quality and detect fatigue
Audit ad creative across platforms, detect fatigue, and prioritize production. Covers copy, video, images, format diversity, and refresh cadences.
Deep-analyze Meta Ads accounts with 46-check audit framework
Evaluate Meta Ads account health across 46 checks including Pixel/CAPI, creative, structure, and audience targeting with automated API + manual scoring.
Analyze competitor ad strategy across platforms
Analyze competitor ads, messaging, spend, and creative strategy across Google, Meta, LinkedIn, TikTok using free ad libraries and identify competitive gaps.
Allocate Google Ads budgets based on signal quality and tracking confidence
Audit campaign budgets for misallocation, impression share bottlenecks, and tracking quality. Produce data-backed reallocation drafts gated by tracking confiden
Recommend Google Ads campaign and ad group structure
Analyze intent mixing and routing in Google Ads. Get campaign and ad group restructuring recommendations with templates.
Manage Google Ads negative keywords with targeting precision
Build negative keyword drafts with safe match types, scope decisions, and waste evidence. Cross-reference keywords to fix root causes.
Run a daily operator review of Google Ads accounts
Structured daily Google Ads account check: detect waste, emerging signals, scaling opportunities, and flag urgent changes.
Summarize Google Ads drafts with priority, risk, and apply order
Summarize pending Google Ads drafts with priority, impact, risk, and dependencies to guide review and implementation order.
Analyze Performance Max campaigns for intent contamination and cannibalization
Detect Performance Max cannibalization, assess intent quality, and decide what to protect in Search campaigns despite limited PMax visibility.
Plan Google Ads accounts from business context and intent mapping
Build or rebuild Google Ads account structure using intent mapping, traffic segmentation, and budget logic. Works from scratch or live data.
Build or update a Google Ads intent map from search data
Cluster Google Ads search terms into intent classes, profile performance by intent, and identify structural campaign routing problems.
Upload ads to Meta via Graph API
Push ad copy and images to Meta Graph API without Ads Manager. Validate, upload, create creatives, and track campaign files.
Verify work before claiming completion
Enforce evidence-based verification before making any completion or success claims. Run the command, read the output, then claim the result.
Model budget scenarios for Google and Meta ads
Model CPA, ROAS, and volume at different budget levels using account data and diminishing returns patterns.
Plan and evaluate free tools for lead generation and SEO
Plan, design, and evaluate free tools for lead generation, traffic, and brand awareness. Scope, validation, and lead capture frameworks.
Plan phased product launches and feature announcements
Structure SaaS launches across 5 phases and 3 channel types. Convert attention into owned relationships using the ORB framework.
Optimize in-app paywalls and upgrade screens for conversion
Design in-app paywalls, upgrade flows, and feature gates to convert free users to paid at the right moment with proven CRO principles.
Build programmatic SEO pages at scale with templates and data
Expert guidance on building SEO-optimized pages at scale using templates, data, and 12 proven playbooks. Avoid thin content, ensure unique value.
Optimize form completion rates and field design
Audit and optimize forms to maximize completion rates. Reduce fields, improve copy, test layouts, and boost submissions.
Write and optimize marketing copy for web pages
Write conversion-focused copy for homepages, landing pages, pricing, and feature pages using frameworks for headlines, CTAs, and objection handling.
Score AI citability for content optimization
Analyze how citable your content is to AI systems with structured rubrics and actionable rewrite suggestions.
Systematic debugging with root cause investigation
Diagnose bugs methodically using four phases: root cause investigation, pattern analysis, hypothesis testing, and implementation. Avoid guessing.
Plan, produce, and market a podcast
Build podcast strategy, book guests, optimize for SEO, and grow audience through clips, sponsorships, and repurposing.
Optimize signup and registration flows for conversion
Reduce signup friction and increase completion rates. Expert guidance on fields, UX, copy, and testing strategies for registration flows.
Optimize popups, modals, and banners for conversions
Design and test high-converting popups with trigger strategies, copy formulas, and audience targeting rules.
Break down Quality Score components to identify optimization opportunities
Break down Google Ads Quality Score by component, identify root causes, and prioritize fixes by CPC impact.
Optimize paid media budget allocation by marginal channel efficiency
Allocate paid media budgets across Google and Meta channels using marginal efficiency analysis to maximize ROAS and conversions.
Set up and design A/B tests and experiments
Design valid A/B tests with hypotheses, sample size calculations, variant specs, and result analysis for experiments.
Design email sequences and automation flows
Create email sequences, nurture flows, and lifecycle campaigns with timing, copy, segmentation, and metrics planning.
Build dbt projects with analytics engineering best practices
Build trustworthy dbt data warehouses with dimensional modeling, metrics, and self-serve analytics patterns.
Adapt SEO strategy for AI-saturated search environments
Build SEO strategies that compete against AI-generated content by prioritizing information gain, authorship signals, and differentiation over volume.
Forecast ROAS across 30/60/90 day horizons with confidence ranges
Project ROAS for the next 30/60/90 days using trends, seasonality, and planned changes. Get scenario ranges, not false precision.
Generate and A/B test email subject lines for open rate optimization
Generate, test, and optimize email subject lines using proven formulas for curiosity, urgency, personalization, and more.
Design and analyze A/B tests with statistical rigor
Design A/B tests, calculate sample size, analyze results, and plan roadmaps with statistical rigor and frameworks.
Optimize post-signup user onboarding and activation
Optimize onboarding flows, define aha moments, and reduce post-signup friction to improve activation rate and user retention.
Improve user onboarding to drive activation and retention
Design user onboarding that drives activation. Learn JTBD, progressive disclosure, and templates for welcome screens, setup wizards, product tours, and checklis
Assess AI content implementation risk
Evaluate AI content use cases across six risk categories with context-specific mitigation strategies and go/no-go decision frameworks.
Plan searchable and shareable content strategy
Develop a prioritized content roadmap using customer research, keyword analysis, and buyer-stage mapping. Generate topic clusters and content calendars.
Design statistically valid A/B tests for Google and Meta ads
Calculate sample sizes, monitor statistical significance, and call winners reliably for Google and Meta ad tests.
Generate platform-specific viral content with hooks and engagement tactics
Generate platform-specific viral social content with hooks, formatting, and engagement tactics for Xiaohongshu, Twitter/X, LinkedIn, WeChat, and Threads.
Compare campaign value across attribution models
Compare how different attribution models shift credit between campaigns to uncover budget misallocation and improve ROI.
Optimize Product Hunt launch timing
Optimize your Product Hunt launch day and time based on goals, competition, timezone coverage, and team capacity.
Analyze A/B test results with statistical rigor
Validate A/B test results, calculate significance, check sample sizes, and generate data-driven next test hypotheses.