Marketing Skills

Diagnose bugs methodically using four phases: root cause investigation, pattern analysis, hypothesis testing, and implementation. Avoid guessing.

25-point TikTok Ads audit covering creative quality, safe zone compliance, bidding, tracking, and Smart+ performance with weighted scoring.

Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads accounts, generate health scores, and identify critical issues and quick wins.

20-check audit framework for Microsoft/Bing Ads covering UET tracking, Google import validation, Copilot integration, and cost advantage analysis.

Audit YouTube video ads across all formats. Evaluate creative quality, targeting strategy, and measurement to improve campaign performance.

Evaluate landing pages for ad-campaign fit, speed, mobile, forms, and trust. Detect tracking leaks with HYROS data.

Optimize ad spend across platforms using frameworks: 70/20/10 rule, kill/scale lists, bidding strategy decision trees, and MER analysis.

Comprehensive ad account analysis across Google, Meta, LinkedIn, TikTok, and Microsoft with industry-specific detection and HYROS attribution integration.

Conduct comprehensive LinkedIn Ads audits across technical setup, targeting, creative, lead gen, and bidding. Generate weighted health scores and actionable rec

Audit ad creative across platforms, detect fatigue, and prioritize production. Covers copy, video, images, format diversity, and refresh cadences.

Evaluate Meta Ads account health across 46 checks including Pixel/CAPI, creative, structure, and audience targeting with automated API + manual scoring.

Reduce signup friction and increase completion rates. Expert guidance on fields, UX, copy, and testing strategies for registration flows.

Analyze competitor ads, messaging, spend, and creative strategy across Google, Meta, LinkedIn, TikTok using free ad libraries and identify competitive gaps.

Audit campaign budgets for misallocation, impression share bottlenecks, and tracking quality. Produce data-backed reallocation drafts gated by tracking confiden

Analyze intent mixing and routing in Google Ads. Get campaign and ad group restructuring recommendations with templates.

Build negative keyword drafts with safe match types, scope decisions, and waste evidence. Cross-reference keywords to fix root causes.

Structured daily Google Ads account check: detect waste, emerging signals, scaling opportunities, and flag urgent changes.

Summarize pending Google Ads drafts with priority, impact, risk, and dependencies to guide review and implementation order.

Detect Performance Max cannibalization, assess intent quality, and decide what to protect in Search campaigns despite limited PMax visibility.

Build or rebuild Google Ads account structure using intent mapping, traffic segmentation, and budget logic. Works from scratch or live data.

Cluster Google Ads search terms into intent classes, profile performance by intent, and identify structural campaign routing problems.

Push ad copy and images to Meta Graph API without Ads Manager. Validate, upload, create creatives, and track campaign files.

Design and test high-converting popups with trigger strategies, copy formulas, and audience targeting rules.

Design valid A/B tests with hypotheses, sample size calculations, variant specs, and result analysis for experiments.

Model CPA, ROAS, and volume at different budget levels using account data and diminishing returns patterns.

Create email sequences, nurture flows, and lifecycle campaigns with timing, copy, segmentation, and metrics planning.

Optimize onboarding flows, define aha moments, and reduce post-signup friction to improve activation rate and user retention.

Develop a prioritized content roadmap using customer research, keyword analysis, and buyer-stage mapping. Generate topic clusters and content calendars.

Generate platform-specific viral social content with hooks, formatting, and engagement tactics for Xiaohongshu, Twitter/X, LinkedIn, WeChat, and Threads.

Build podcast strategy, book guests, optimize for SEO, and grow audience through clips, sponsorships, and repurposing.

Optimize your Product Hunt launch day and time based on goals, competition, timezone coverage, and team capacity.

Analyze how citable your content is to AI systems with structured rubrics and actionable rewrite suggestions.

Create SEO-optimized competitor comparison pages with multiple formats, deep research workflows, and modular content architecture.

Master end-to-end SEO audits: crawlability, indexation, Core Web Vitals, on-page optimization, and content quality with prioritized action plans.

Build email sequences with strategy, copy templates, and timing. Create welcome, nurture, re-engagement, and lifecycle campaigns.

Break down Google Ads Quality Score by component, identify root causes, and prioritize fixes by CPC impact.

Allocate paid media budgets across Google and Meta channels using marginal efficiency analysis to maximize ROAS and conversions.

Diagnose awareness level and match messaging approach—education, agitation, comparison, or offer—to audience stage for message-to-market fit.

Write Product Hunt compliant launch emails, social posts, and supporter briefs without triggering penalties.

Build SEO strategies that compete against AI-generated content by prioritizing information gain, authorship signals, and differentiation over volume.

Learn the 12 playbooks for building SEO-driven pages at scale using templates and data without thin content penalties.

Project ROAS for the next 30/60/90 days using trends, seasonality, and planned changes. Get scenario ranges, not false precision.

Design A/B tests, calculate sample size, analyze results, and plan roadmaps with statistical rigor and frameworks.

Comprehensive TikTok Ads evaluation: 25-check audits, creative quality scoring, safe zone compliance, Smart+ analysis, and health score generation.

Design user onboarding that drives activation. Learn JTBD, progressive disclosure, and templates for welcome screens, setup wizards, product tours, and checklis

Comprehensive LinkedIn Ads audit covering technical setup, audience targeting, creative quality, lead gen forms, and bidding with prioritized recommendations.

Calculate sample sizes, monitor statistical significance, and call winners reliably for Google and Meta ad tests.

Comprehensive Google Ads audit covering conversion tracking, wasted spend, keywords, ad strength, and account structure with 74-check framework and health scori

Evaluate ad spend distribution, bidding strategy fit, and identify campaigns to scale or pause using framework rules and platform benchmarks.

Compare how different attribution models shift credit between campaigns to uncover budget misallocation and improve ROI.