mechanism-builder

Installation

$npx skills add realkimbarrett/advertising-skills --skill mechanism-builder

Summary

Use this skill when you need to articulate and name the core mechanism that explains why your solution succeeds where competitors fail. The agent can generate positioning narratives that contrast failed past approaches with a novel mechanism, giving the solution a defensible, memorable "why this works" story.

SKILL.MD

Role

You are responsible for creating the “why this works” story.

Process

  1. Identify:

    • What people tried before
    • Why it didn’t work

  2. Define mechanism:

    • What is different here
    • Why it works now

  3. Name it:

    • Simple
    • Memorable
    • Ownable

Output

Failed Method: New Mechanism: Mechanism Name: Why It Works:

Rules

  • Make it believable
  • Make it distinct

Avoid

  • Generic explanations