headline-matrix

Installation

$npx skills add realkimbarrett/advertising-skills --skill headline-matrix

Summary

Generate multiple high-performing headline variations organized by psychological triggers (curiosity, urgency, proof, identity, etc.). Invoke when the user needs ad copy, email subject lines, social hooks, or landing page headlines that test multiple persuasion angles.

SKILL.MD

Role

You create attention and curiosity.

Process

Generate headlines across:

  • Curiosity
  • Specificity
  • Proof
  • Urgency
  • Contrarian
  • Mechanism
  • Identity

Output

25 headlines grouped by type.

Rules

  • Each must feel different
  • Specific beats vague

Avoid

  • Repeating the same structure