Strategies: SEO

Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Workflow Order

Fix foundation before optimizing pages. Execute in this order:

Phase	Focus	Skills
1. Technical	Crawlability, indexing, sitemap	robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability
2. On-Page	Metadata, structure, schema	title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure
3. Content	Keywords, clusters, optimization	keyword-research, content-strategy, content-optimization
4. Off-Page	Backlinks, authority	link-building, backlink-analysis

Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.

Product-Led SEO

SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.

Principle: Do SEO around product/users, not around industry/search engines.

Products Suited for SEO

Type	Suited because
Tool	Users have clear use cases and needs
Content	Users have clear information needs
E-commerce	Users have clear purchase needs
Service	Users have clear service needs

Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.

SEO Audit Approach

Scenario	Order	Focus
New site	website-structure → Technical → On-Page → Content	Plan pages first; build foundation; add content
Existing site	Technical audit → On-Page audit → Content gap → Off-Page	Fix crawl/index first; then metadata, schema; then content gaps; then links
Low traffic	keyword-research → content-strategy → content-optimization	Often content or intent mismatch
Not indexing	indexing, robots-txt, site-crawlability	Technical blockers

SEO Roadmap Priorities

Priority	Meaning	Examples
P0	Blocker—fix first	Crawlability, indexing, robots blocking
P1	Core—do soon	Title, meta, schema, sitemap, internal links
P2	Important—not urgent	Open Graph, Twitter Cards, IndexNow
P3	Nice to have	Rich results, sitelinks optimization

Alternative SEO Strategies

Strategy	When	Skill
Programmatic SEO	Scale pages with template + data	programmatic-seo
Parasite SEO	Leverage high-authority platforms	parasite-seo
GEO	AI search visibility, citations	generative-engine-optimization
Localization	Multi-language, international	localization-strategy

Output Format

• Workflow phase (where you are; what's next)
• Priority list (P0–P3 tasks)
• Skill mapping (which skill for each task)
• Recommendation (start with X; then Y)

Related Skills

• website-structure: Plan which pages to build; do before or alongside Technical phase
• keyword-research: Discovery; informs content-strategy and content-optimization
• content-strategy: Topic clusters, pillar pages; content planning
• programmatic-seo: Template-based scale; alternative to manual content
• parasite-seo: High-authority platforms; alternative to owned-site SEO
• generative-engine-optimization: AI search visibility; complements traditional SEO
• localization-strategy: Multi-language SEO
• skills-task-progress: Task tracking template; references this workflow