30-google-and-meta-weekly-account-summary-md

Installation

$npx skills add irinabuht12-oss/marketing-skills --skill 30-google-and-meta-weekly-account-summary-md

Summary

This skill enables an agent to process cross-platform performance data and generate a structured, priority-ranked briefing that identifies what improved, declined, and needs immediate attention. The agent produces a Monday-ready summary with specific, financially-material recommendations instead of requiring manual report-pulling and context-switching.

SKILL.MD

30/ Weekly Account Summary — Google + Meta

What it does

Generates a plain English summary of everything that happened across all your accounts this week. What improved, what declined, what needs immediate attention, and what to prioritize next week. The Monday morning briefing that saves you an hour of pulling reports and context-switching between platforms.

How it works

Claude processes your weekly performance data across Google and Meta, compares it to the previous week and trailing 4-week average, identifies the most meaningful changes (not just any change, but changes that matter financially), and writes a structured briefing in the order you'd want to read it — fires first, wins second, and housekeeping third.

Practical example

"Week of March 10: Total spend $41,200 (on pace). Three things to know — (1) Meta prospecting CPA jumped 22% to $46, driven by creative fatigue on the UGC set that's been running 4 weeks, recommend rotating in the new testimonial variants by Wednesday. (2) Google Search branded CPC dropped 15% after Competitor X apparently pulled back on brand bidding, good news, no action needed. (3) PMax added 23 new converting search terms this week, 4 of them are high-intent terms worth adding as exact match keywords in dedicated campaigns. Top win: the new carousel ad set is delivering $28 CPA at 2.1x ROAS after 5 days, scaling opportunity if it holds through next week."

What you get back

  • Executive summary of week's performance in 2-3 paragraphs
  • Top 3-5 issues that need attention this week, ranked by urgency
  • Top wins worth noting or scaling
  • Performance trend vs previous week and 4-week rolling average
  • Priority action list for the upcoming week with specific recommendations
  • Account-by-account breakdown if managing multiple clients

When to use it

  • Every Monday morning before doing anything else in your accounts
  • For agencies managing multiple accounts who need a fast overview of all clients
  • Client-facing weekly updates that need to be written quickly
  • End of week wrap-ups for team handoffs or status updates