dispatch

Installation

$npx skills add garrettjsmith/localseoskills --skill dispatch

Summary

This skill lets an agent route incoming local SEO requests to the minimal set of skills needed to answer them, preventing unnecessary skill loads and improving response speed. Load this first when a user's request is broad or unclear about which sub-domain to address.

SKILL.MD

Skill Dispatch Guide

When a local SEO request comes in, match it to a pattern below. Load those skills. Don't load everything.

Default data tool: localseodata-tool — covers most data needs. Load it alongside the relevant strategy skill unless the request specifically needs a different tool.

Request Patterns → Skills to Load

"Audit my local presence" / "What's wrong with my rankings?"

  1. local-seo-audit — the full audit framework
  2. localseodata-tool — local_audit endpoint runs a comprehensive audit in one call
  3. If user wants geogrid: geogrid-analysis — LocalSEOData has geogrid_scan, or use Local Falcon for trends

"Why am I not in the map pack?"

  1. gbp-optimization — check profile quality first (most common issue)
  2. localseodata-tool — local_pack to see who IS ranking, business_profile for GBP data
  3. If need geographic view: geogrid-analysis + LocalSEOData geogrid_scan

"Help me get more reviews"

  1. review-management — strategy, generation, response frameworks
  2. localseodata-tool — review_velocity for trends, google_reviews for recent reviews, reputation_audit for full picture

"Optimize my Google Business Profile"

  1. gbp-optimization — the full GBP playbook
  2. localseodata-tool — business_profile for current state, profile_health for gaps
  3. After optimization → geogrid-analysis + LocalSEOData geogrid_scan to measure impact

"I need local landing pages" / "Build location pages"

  1. local-landing-pages — page strategy, content, structure
  2. local-keyword-research — keyword targeting per page
  3. local-schema — schema markup for each page
  4. localseodata-tool — keyword_opportunities and keyword_suggestions for targeting

"Fix my citations" / "NAP is inconsistent"

  1. local-citations — audit and cleanup process
  2. localseodata-tool — citation_audit checks 20 directories in one call
  3. For building: check docs/tool-routing → Whitespark or BrightLocal

"Run a ranking scan" / "Check my geogrid"

  1. geogrid-analysis — interpret results
  2. localseodata-tool — geogrid_scan for a one-time scan
  3. If user needs trends/campaigns → local-falcon-tool instead
  4. After scan → gbp-optimization or local-seo-audit based on findings

"Who are my competitors?" / "Competitive analysis"

  1. local-competitor-analysis — full competitive framework
  2. localseodata-tool — competitor_gap for rankings/reviews, backlink_gap for links, competitor_ads for ad intel
  3. If need geographic comparison: geogrid-analysis + LocalSEOData geogrid_scan or Local Falcon

"I have multiple locations"

  1. multi-location-seo — portfolio-level strategy
  2. gbp-optimization — per-location standards
  3. local-reporting — per-location + rollup reporting
  4. localseodata-tool — run endpoints per location, or Local Falcon campaigns for recurring

"Build me a report" / "Monthly reporting"

  1. local-reporting — metrics, KPIs, report structure
  2. client-deliverables — packaging for client consumption
  3. localseodata-tool — local_authority for score, review_velocity for trends, local_pack for rankings

"I'm a service area business"

  1. service-area-seo — SAB-specific strategy
  2. gbp-optimization — SAB GBP configuration
  3. local-landing-pages — area-specific pages
  4. localseodata-tool — geogrid_scan with wider radius for SABs

"Set up Local Services Ads"

  1. lsa-ads — LSA strategy and optimization
  2. lsa-spy-tool — market rankings and competitive data over time
  3. localseodata-tool — local_services_ads for current snapshot
  4. review-management — reviews are the #1 LSA ranking factor

"Check my LSA rankings"

  1. lsa-spy-tool — pull current and historical rankings
  2. lsa-ads — interpret and strategize
  3. localseodata-tool — local_services_ads for a quick current snapshot

"What keywords should I target?"

  1. local-keyword-research — keyword strategy framework
  2. localseodata-tool — keyword_opportunities, keyword_suggestions, search_volume, keyword_trends

"Build local links"

  1. local-link-building — link acquisition strategies
  2. localseodata-tool — backlink_summary for current profile, backlink_gap for competitor comparison
  3. For deep analysis: ahrefs-tool if connected

"Set up schema markup"

  1. local-schema — structured data implementation
  2. localseodata-tool — page_audit to check if schema exists on a page

"How do I show up in AI search?"

  1. ai-local-search — AI visibility strategy
  2. localseodata-tool — ai_overview, ai_mode, ai_mentions, ai_visibility, ai_top_sources
  3. For geographic AI coverage: local-falcon-tool (GAIO/ChatGPT/Gemini platform scans)

"My listing got suspended"

  1. gbp-suspension-recovery — reinstatement process
  2. gbp-optimization — prevent future issues

"Create a proposal" / "Pitch a client"

  1. client-deliverables — proposals, SOWs, reports
  2. localseodata-tool — business_profile + profile_health + google_reviews for quick research (5 credits total)
  3. Load relevant strategy skills based on what you're proposing

"I want to run Google Ads"

  1. local-search-ads — map pack ads
  2. local-ppc-ads — geo-targeted PPC
  3. localseodata-tool — competitor_ads to see what competitors run

"Set up Apple Maps / Bing"

  1. apple-business-connect or bing-places
  2. local-citations for broader presence

When to Load Docs

  • Unknown term → docs/local-seo-glossary
  • Need reasoning about WHY → docs/how-local-search-works
  • Need to pick a tool → docs/tool-routing

When NOT to Use This Guide

Single-skill requests don't need dispatch. If someone says "how do I write a GBP post" → just load gbp-posts.