coreyhaines31/marketingskills

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35 skills discovered in this repository.

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Skills in this Repository

#SkillScore
1
Plan website page hierarchies and navigation structuresStrategy

Design website hierarchies, navigation, URL structures, and internal linking strategies for SEO and user experience.

4.5
2
Create and maintain product marketing context documentsStrategy

Help agents capture product positioning, audience, and messaging context that other marketing skills reference automatically.

4.5
3
Edit marketing copy through systematic sweepsContent Marketing

Systematically edit marketing copy with seven sweeps: clarity, voice, benefits, proof, specificity, emotion, and risk removal.

4.5
4
Write cold emails and follow-up sequences that get repliesContent Marketing

Write B2B cold emails and follow-up sequences that sound human and drive replies. Expert guidance on voice, personalization, frameworks, and cadence.

4.3
5
Build and scale online communities for growthSocial Media

Design, launch, and scale online communities that drive retention and word-of-mouth growth. Platform guides, health metrics, and playbooks included.

4.3
6
Create competitor and alternative pages for SEO and salesStrategy

Build SEO-optimized competitor comparison and alternative pages that rank for competitive keywords and convert evaluators.

4.3
7
Plan searchable and shareable content strategiesContent Marketing

Plan content topics, pillars, and clusters by analyzing customer research, competitor gaps, and search demand.

4.3
8
Design and run A/B tests and growth experimentsAnalytics

Design statistically valid A/B tests, manage experiment backlogs, and build a growth experimentation program with ICE prioritization and playbook documentation.

4.3
9
Generate high-performing ad creative at scalePaid Ads

Generate high-performing ad headlines, descriptions, and copy for Google Ads, Meta, LinkedIn, and TikTok. Build variations from scratch or iterate from performa

4.3
10
Optimize content for AI search engines and LLM citationsSEO

Audit and optimize content for AI search engines and LLM citations. Get your content cited by ChatGPT, Perplexity, Google AI Overviews, and Claude.

4.3
11
Improve page conversion rates with CRO analysisStrategy

Analyze and optimize marketing pages across 7 CRO dimensions to increase conversions. Prioritized recommendations with copy alternatives and test ideas.

4.3
12
Optimize in-app paywall and upgrade screen conversionsAnalytics

Create and optimize in-app paywalls, upgrade screens, and feature gates to convert free users to paid. Includes timing, copy, design, and A/B testing strategies

4.3
13
Optimize popups, modals, and overlays for conversionsStrategy

Expert framework for designing high-converting popups, exit intent overlays, and modals without harming UX or brand.

4.3
14
Design SaaS pricing tiers and research customer willingness to payStrategy

Design pricing tiers, research willingness to pay, and execute price increases. Master value metrics, tier structures, and pricing psychology.

4.3
15
Build SEO-ranked pages at scale with templates and dataSEO

Build hundreds of SEO-ranked pages at scale using templates, data, and strategic patterns. Avoid thin content while maximizing search coverage.

4.3
16
Create sales enablement collateral and pitch materialsStrategy

Create sales decks, one-pagers, objection docs, demo scripts, proposals, and playbooks tailored to buyer personas and deal stages.

4.3
17
Audit your site for SEO issues and technical problemsSEO

Technical SEO, on-page optimization, and content audit framework for identifying and fixing ranking issues.

4.3
18
Optimize signup and registration flows for conversionAnalytics

Reduce signup friction, identify drop-off points, and optimize field priority and microcopy to increase registration completion rates.

4.3
19
Create and optimize organic social media contentSocial Media

Help agents create platform-specific social posts, build content calendars, and repurpose long-form content into social media.

4.3
20
Conduct and synthesize customer research from interviews, surveys, and online sourcesStrategy

Extract insights from interviews, surveys, and online sources. Build personas and VOC themes grounded in customer language.

4.3
21
Optimize forms for conversion and completion rateAnalytics

Form optimization skills: field reduction, layout, copy, mobile UX, multi-step design, error handling, and testing strategies.

4.3
22
Plan and evaluate free tools for lead generation and SEOStrategy

Plan free marketing tools (calculators, generators, auditors) for lead gen and SEO. Validate ideas, scope MVPs, and design lead capture.

4.3
23
Plan product launches and feature announcements with owned, rented, and borrowed channelsStrategy

Structure launches across owned, rented, and borrowed channels. Phased approach from alpha to full launch with checklists and case studies.

4.3
24
Plan and optimize lead magnets for email capture and lead generationStrategy

Design lead magnets that capture qualified leads at scale. Strategy for gating, formats, distribution, and measurement.

4.3
25
Apply psychology and mental models to marketing decisionsStrategy

Apply psychological principles, behavioral science, and mental models to marketing challenges. Understand how customers think and make decisions.

4.3
26
Optimize post-signup onboarding flows for faster activationStrategy

Design and audit post-signup onboarding to accelerate activation, reduce drop-off, and improve user retention.

4.3
27
Design and optimize revenue operations systemsStrategy

Design lead lifecycle frameworks, scoring models, routing rules, and CRM automations to optimize marketing-to-sales handoffs and pipeline velocity.

4.0
28
Write and refine marketing copy for web pagesContent Marketing

Learn conversion copywriting principles: clarity over cleverness, benefits over features, and specific techniques for headlines, CTAs, and page sections.

4.0
29
Design email sequences and drip campaignsContent Marketing

Build multi-email automated workflows for welcoming, nurturing, onboarding, and re-engagement with copy templates and timing strategy.

4.0
30
Implement schema markup for search rich resultsSEO

Build and validate JSON-LD schema markup to enable Google rich results, FAQs, reviews, and breadcrumbs.

4.0
31
Reduce churn with cancel flows, save offers, and dunningStrategy

Design cancel flows, dynamic save offers, and dunning strategies to reduce voluntary and involuntary churn. Includes health scoring and proactive retention tact

4.0
32
Design and optimize referral and affiliate programsStrategy

Build referral and affiliate programs that convert customers into growth engines. Design incentives, optimize funnels, and measure ROI.

4.0
33
Set up and audit analytics tracking for measurement and attributionAnalytics

Design tracking plans, configure GA4, GTM, and event taxonomies for marketing measurement and attribution.

3.8
34
Optimize paid advertising campaigns across platformsPaid Ads

Structure, launch, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, TikTok with platform selection, targeting, creative, and bidding strategies

3.8
35
Generate marketing ideas for SaaS productsStrategy

Get 3-5 marketing ideas tailored to your stage, budget, and resources from a library of 139 proven SaaS tactics.

3.5