/saas-incubator — SaaS Idea-to-Revenue Pipeline

10-phase framework for solo founders. From market signal to paying customers, with multiswarm agent orchestration at every step.

Pipeline Overview

DISCOVER → VALIDATE → FINANCIAL → SENTIMENT → NAMING → BRANDING → BUILD → LAUNCH → ADVERTISE → METRICS
   ↓          ↓          ↓            ↓          ↓         ↓         ↓        ↓          ↓          ↓
 Signal    Evidence    Numbers     Features     Name      Brand     Code     Users      Paid       Data
 Found     Gathered   Work Out    Defined     Chosen     Built     Ships   Arrive     Growth     Drives

SOSTAC Strategy Layer

The SOSTAC digital marketing planning model (PR Smith) is woven throughout:

SOSTAC Stage	Maps To	What Happens
Situation	Phase 1-2 (Discover + Validate)	Where are we now? Market analysis, competitor research, customer discovery
Objectives	Phase 3 (Financial Viability)	Where do we want to be? Revenue targets, unit economics, KPIs
Strategy	Phase 4-6 (Sentiment + Naming + Branding)	How do we get there? Product definition, positioning, brand identity
Tactics	Phase 7-8 (Build + Launch)	How exactly? Tech stack, feature set, go-to-market channels
Actions	Phase 9 (Advertise)	What is our plan? Campaign execution, budget allocation, creative production
Control	Phase 10 (Metrics)	How do we know? SaaS metrics, attribution, optimization loops

SOSTAC is circular — Phase 10 Control feeds back into Phase 1 Situation for the next iteration.

Phase Summary

#	Phase	Gate	Key Tools	SOSTAC
1	DISCOVER	Idea scored 7+/10	`/d-prospect`, `/problem-statement`, `/market-research`, `/ai-product`	Situation
2	VALIDATE	Evidence from 3+ sources	`/company-research`, `/competitive-landscape`, `/proto-persona`, `/jobs-to-be-done`, `/tam-sam-som-calculator`	Situation
3	FINANCIAL VIABILITY	GO / PIVOT / KILL	`/creating-financial-models`, `/startup-financial-modeling`, `/pricing-strategy`, `/finance-based-pricing-advisor`	Objectives
4	SENTIMENT	User confirms PRD	`/prd-development`, `/product-manager-toolkit`, `/feature-investment-advisor`, `/product-marketing-context`	Strategy
5	NAMING	User picks name	Naming rules, domain check, web search	Strategy
6	BRANDING	User approves brand kit	BrandMythos, `/ui-ux-pro-max`, Gemini	Strategy
7	BUILD	MVP deployed + works	BrandMythos 101+ generators, `/nextjs-supabase-auth`, `/stripe-automation`, `/billing-automation`	Tactics
8	LAUNCH	Live + users signing up	`/launch-strategy`, `/marketing-ideas`, `/content-engine`, `/email-sequence`, `/referral-program`	Tactics
9	ADVERTISE	Campaigns live + tracking verified	`/ads plan`, `/ads audit`, ads-mcp (40 tools), `/acquisition-channel-advisor`, `/cross-channel-attribution`	Actions
10	METRICS	Unit economics healthy	`/saas-revenue-growth-metrics`, `/startup-metrics-framework`, `/saas-economics-efficiency-metrics`	Control

State Machine

         ┌─────────┐
         │DISCOVER │
         └────┬────┘
              ↓
         ┌─────────┐
         │VALIDATE │
         └────┬────┘
              ↓
      ┌───────────────┐
      │   FINANCIAL    │──→ KILL (exit)
      │   VIABILITY    │──→ PIVOT (back to DISCOVER)
      └───────┬───────┘
              ↓ GO
         ┌─────────┐
         │SENTIMENT│
         └────┬────┘
              ↓
         ┌────────┐
         │NAMING  │
         └────┬───┘
              ↓
         ┌─────────┐
         │BRANDING │
         └────┬────┘
              ↓
         ┌────────┐
         │ BUILD  │
         └────┬───┘
              ↓
         ┌────────┐
         │LAUNCH  │
         └────┬───┘
              ↓
         ┌──────────┐
         │ADVERTISE │
         └────┬─────┘
              ↓
         ┌─────────┐
         │ METRICS │──→ loops back to SITUATION (SOSTAC cycle)
         └─────────┘

Valid transitions:

Forward: Any phase → next phase (after checkpoint passes)
PIVOT: Phase 3 → Phase 1 (restart with new angle)
KILL: Phase 3 → exit (idea doesn't work financially)
LOOP: Phase 10 → Phase 1 (SOSTAC control → situation cycle)
SKIP: Phase 5-6 can skip if brand already exists

Reference Files

File	Purpose
`phases/discover.md`	Phase 1 — Market signal detection
`phases/validate.md`	Phase 2 — Evidence gathering
`phases/financial-viability.md`	Phase 3 — Unit economics + GO/PIVOT/KILL
`phases/sentiment.md`	Phase 4 — Competitor pain points + PRD
`phases/naming.md`	Phase 5 — Name generation + domain check
`phases/branding.md`	Phase 6 — Brand kit creation
`phases/build.md`	Phase 7 — MVP development
`phases/launch.md`	Phase 8 — Go-to-market execution
`phases/advertise.md`	Phase 9 — Paid growth engine
`phases/metrics.md`	Phase 10 — SaaS metrics + optimization
`references/saas-benchmarks.md`	Unit economics benchmarks
`references/naming-rules.md`	Name generation heuristics
`references/trustmrr-api.md`	TrustMRR API for competitor data
`references/sostac-mapping.md`	SOSTAC framework deep reference
`references/seo-aeo-geo-playbook.md`	Search visibility strategy

The Solo-Founder Stack

Layer	Choice	Why
Framework	Next.js App Router	Full-stack, SSR, API routes
Database	Supabase Postgres	Free tier, auth, realtime, storage
Auth	Supabase Auth or Clerk	Don't build auth
Payments	Stripe	Industry standard, webhooks
Email	Resend	Transactional + marketing
UI	shadcn/ui + Tailwind CSS 4	Accessible, customizable
Hosting	Vercel or Netlify	Free tier, edge functions
Analytics	GA4 + PostHog	Product analytics from day 1
Error tracking	Sentry	Production debugging
DNS	Cloudflare or GoDaddy MCP	Domain management

SEO / AEO / GEO — Baked Into Every Phase

Search visibility is not a phase — it's a principle applied at every step. Three pillars:

SEO (Search Engine Optimization)

Applied in: Phase 4 (keyword research in PRD), Phase 7 (technical SEO, schema, metadata), Phase 8 (content marketing, link building)

Skills: /seo-core, /seo-technical, /seo-content-writer, /seo-keyword-strategist, /seo-schema, /seo-structure-architect, /seo-authority-builder, /link-building, /seo-sitemap, /seo-hreflang, /seo-content-planner, /seo-snippet-hunter, /seo-content-refresher, /seo-cannibalization-detector, /seo-images, /seo-meta-optimizer, /seo-content-auditor, /seo-geo, /seo-page, /programmatic-seo, /local-seo
Every page: title (50-60 chars), description (150-160 chars), canonical URL, OG image, H1-H3 hierarchy, JSON-LD schema
Technical: Core Web Vitals (LCP <2.5s, INP <200ms, CLS <0.1), mobile-first, structured data

AEO (AI Engine Optimization)

Applied in: Phase 7 (llms.txt, citeable content structure), Phase 8 (content written for AI citation)

Skills: /seo-content-writer (with AEO principles), /schema-markup
Every page: self-contained passages, definitive language, brand name in citeable text
Technical: llms.txt at root, allow ChatGPT-User + PerplexityBot in robots.txt, content in initial HTML

GEO (Generative Engine Optimization)

Applied in: Phase 4 (positioning for AI search), Phase 8 (content optimized for AI Overviews)

Skills: /geo-fundamentals, /seo-geo
Strategy: Answer questions directly, include statistics and citations, structured data for entity recognition
Content format: definition → explanation → example (AI cites this pattern)

Visibility Checklist (apply to every page built)

90+ Companion Skills Index

Research & Discovery

/d-prospect, /problem-statement, /market-research, /ai-product, /product-strategy-session, /deep-research, /exa-search, /company-research, /competitive-landscape, /market-sizing-analysis, /market-environment-analysis

Customer & Product

/proto-persona, /jobs-to-be-done, /customer-journey-map, /discovery-process, /discovery-interview-prep, /user-story, /user-story-mapping, /prd-development, /product-manager-toolkit, /feature-investment-advisor, /product-marketing-context, /positioning-statement, /positioning-workshop, /epic-breakdown-advisor, /opportunity-solution-tree, /lean-ux-canvas

Financial & Economics

/creating-financial-models, /startup-financial-modeling, /pricing-strategy, /finance-based-pricing-advisor, /startup-analyst, /tam-sam-som-calculator, /pestel-analysis, /investor-outreach, /investor-materials, /saas-revenue-growth-metrics, /startup-metrics-framework, /saas-economics-efficiency-metrics, /startup-business-analyst-financial-projections, /startup-business-analyst-market-opportunity, /startup-business-analyst-business-case

Naming & Branding

/ui-ux-pro-max, /design-orchestration, /frontend-design, /3d-web-experience, /stitch-ui-design, /brandmythos (101+ generators)

Design & Build

/nextjs-supabase-auth, /payment-integration, /stripe-automation, /billing-automation, /email-systems, /legal-advisor, /gdpr-data-handling, /ai-wrapper-product, /web-accessibility, /web-performance, /signup-flow-cro, /form-cro, /clerk-auth, /nextjs-best-practices, /nextjs-app-router-patterns, /react-best-practices, /tailwind-design-system

Content & Copy

/copywriting, /content-creator, /seo-content-writer, /content-strategy, /content-engine, /beautiful-prose, /social-content, /email-sequence, /video-script, /article-writing, /content-marketer, /press-release

SEO & Visibility

/seo-core, /seo-technical, /seo-schema, /schema-markup, /seo-keyword-strategist, /seo-structure-architect, /seo-authority-builder, /seo-content-planner, /seo-snippet-hunter, /seo-content-refresher, /seo-cannibalization-detector, /seo-sitemap, /seo-hreflang, /seo-images, /seo-meta-optimizer, /seo-content-auditor, /seo-geo, /seo-page, /seo-plan, /seo-fundamentals, /programmatic-seo, /local-seo, /link-building, /geo-fundamentals, /analytics-tracking

Advertising & Growth

/ads plan, /ads google, /ads meta, /ads budget, /ads creative, /ads audit, /ads landing, /ads competitor, /ads-tiktok, /ads-linkedin, /ads-youtube, /ads-microsoft, /ads-ctv, /acquisition-channel-advisor, /marketing-psychology, /cross-channel-attribution, /paid-ads

CRO & Optimization

/page-cro, /signup-flow-cro, /form-cro, /onboarding-cro, /popup-cro, /paywall-upgrade-cro, /ab-test-setup

Launch & Distribution

/launch-strategy, /marketing-ideas, /free-tool-strategy, /referral-program, /viral-generator-builder, /app-store-optimization

Analytics & Tracking

/analytics-tracking, /cross-channel-attribution, /google-analytics-automation, /posthog-automation, /sentry-automation, /ab-test-setup

Deployment & Infrastructure

/vercel-deployment, /publishing-astro-websites, /astro-seo, BrandMythos generators (deploy configs, CI/CD, security headers, error tracking)

Agent Management

/orchestrating-swarms, /dispatching-parallel-agents, /multi-agent-patterns, /parallel-agents, /agent-manager-skill, /planning-with-files, /executing-plans, /subagent-driven-development, /autonomous-agent-patterns, /context-manager

Community Skill Repos (Online)

Supplement the pipeline with community-contributed skills:

Repo	Skills	Focus
rameerez/claude-code-startup-skills	Startup-specific	Building and running SaaS businesses
ncklrs/startup-os-skills	Startup OS	Collection of startup operating skills
alirezarezvani/claude-skills	169 skills	Engineering, marketing, product, compliance, C-level advisory
VoltAgent/awesome-agent-skills	500+ skills	Community skills compatible with Claude, Codex, Gemini
VoltAgent/awesome-openclaw-skills	5,400+ skills	Filtered/categorized from OpenClaw registry
ComposioHQ/awesome-claude-skills	Curated list	Resources and tools for Claude workflows

Install community skills:

# Via plugin marketplace (if supported)
/plugin marketplace add rameerez/claude-code-startup-skills

# Via git clone
git clone https://github.com/rameerez/claude-code-startup-skills ~/.claude/skills/startup-skills

Antigravity Build Templates Integration

The /templates-and-tools/antigravity-build-templates/templates/ directory contains 17 planning templates that plug directly into this pipeline:

Template	Pipeline Phase	What It Provides
01-PROJECT-OVERVIEW	Phase 3-4	Scope, goals, business model, tech stack
02-DESIGN-SYSTEM	Phase 6	Colors, typography, spacing, components
03-SITE-ARCHITECTURE	Phase 7	Page hierarchy, routing, navigation
04-SEO-GUIDELINES	Phase 7-8	Keywords, meta tags, structured data
05-CONTENT-STRATEGY	Phase 8	Content plan, editorial calendar
06-TECHNICAL-SETUP	Phase 7	Framework, hosting, tooling decisions
07-AFFILIATE-MONETIZATION	Phase 8	Revenue model (if applicable)
08-IMAGE-SOURCING	Phase 7	Image guidelines, assets, optimization
13-ANALYTICS-TRACKING	Phase 7-10	Event tracking plan, UTM standards
14-PRE-LAUNCH-CHECKLIST	Phase 8	40+ checks before go-live
15-LAUNCH-PLAYBOOK	Phase 8	T-7 to T+7 timeline with rollback plan
17-SECURITY-COMPLIANCE	Phase 7	Security headers, GDPR, accessibility
SWARM-ORCHESTRATION	All phases	Multi-agent coordination architecture
OVERNIGHT-BUILD-TEMPLATE	Phase 7	Autonomous overnight build instructions

MULTISWARM AGENT ORCHESTRATION

Every pipeline phase uses parallel agent swarms. Never single-thread a SaaS build.

Swarm Infrastructure

The swarm system lives at templates-and-tools/antigravity-build-templates/templates/swarm/:

spawn-agent.sh — Create isolated agents with worktrees + tmux
check-agents.sh — Monitor all agents (10min cron)
ops-runner.sh — Execute 10 task types autonomously
proactive-scan.sh — Auto-find work (errors, features, maintenance)
inbound-handler.sh — Handle external requests
OPENCLAW-BOOTSTRAP.md — Agent orchestration initialization prompt

Agent Management Skills

/orchestrating-swarms — High-level swarm coordination patterns
/dispatching-parallel-agents — Agent dispatch and task routing
/multi-agent-patterns — Design patterns for multi-agent systems
/parallel-agents — Running agents concurrently
/agent-manager-skill — Agent lifecycle management
/planning-with-files — File-based planning for agent coordination
/executing-plans — Plan execution and verification
/subagent-driven-development — Development via subagent delegation
/autonomous-agent-patterns — Patterns for autonomous agent behavior
/context-manager — Managing context across agent swarms

Swarm Definitions

Swarm 1: RESEARCH (Phases 1-3)

Agent 1: [Explore] Market research + competitor analysis
Agent 2: [general-purpose] Customer discovery + review mining
Agent 3: [general-purpose] Financial modeling + pricing research
Agent 4: [general-purpose] SEO keyword research + search demand

Swarm 2: DEFINE (Phases 4-6)

Agent 1: [Plan] PRD creation + feature prioritization
Agent 2: [general-purpose] Brand identity + design system
Agent 3: [general-purpose] Name generation + domain validation
Agent 4: [general-purpose] Content strategy + SEO architecture

Swarm 3: BUILD (Phase 7)

Agent 1: [implementer] Homepage + marketing pages
Agent 2: [implementer] Core product feature
Agent 3: [implementer] Auth + payments + billing
Agent 4: [implementer] Shared layout (navbar, footer, SEO components)
Agent 5: [implementer] Legal pages + compliance (GDPR, privacy, terms)
Gemini: OG images, copy variants, llms.txt, meta descriptions

Swarm 4: QUALITY (Phase 7, post-build)

Agent 1: [code-reviewer] Code quality + React best practices
Agent 2: [security-auditor] OWASP top 10 + dependency audit
Agent 3: [output-evaluator] BrandMythos anti-slop + design quality
Agent 4: [general-purpose] SEO audit (metadata, schema, sitemap, robots)
Agent 5: [general-purpose] Accessibility audit (WCAG AA)
Agent 6: [general-purpose] Performance audit (Core Web Vitals, bundle size)

Swarm 5: LAUNCH + ADS (Phases 8-9)

Agent 1: [implementer] Deploy + DNS + SSL
Agent 2: [general-purpose] GA4 + GSC + tracking setup
Agent 3: [general-purpose] Content production (blog posts, social, email)
Agent 4: [general-purpose] Ad campaign creation (Google + Meta via ads-mcp)
Agent 5: [general-purpose] Launch validation (40+ checks)

Project Management for Swarms

State File

Track pipeline progress in ~/.claude/memory/saas-incubator-state.md:

# SaaS Incubator — [Project Name]
## Current Phase: [1-10]
## Status: [in-progress | blocked | checkpoint-pending]
## SOSTAC Stage: [situation | objectives | strategy | tactics | actions | control]

### Phase 1: DISCOVER
- Status: complete
- Score: 8/10
- Key findings: [summary]

### Phase 2: VALIDATE
- Status: in-progress
- Agents active: 3
- Blockers: [none | description]

Progress Tracking

Use /planning-with-files for phase-level task decomposition
Each phase creates a progress file: ~/.claude/memory/saas-incubator/{phase}.md
Agent handoffs include: what was done, what's next, open questions, file paths modified

Error Recovery

If an agent fails: log the error, retry with adjusted parameters, escalate to user after 2 retries
If a checkpoint fails: document why, suggest fixes, wait for user decision
If a swarm stalls: use /context-manager to restore state and re-dispatch

Agent Count by Build Size

Pipeline Scope	Swarm 1	Swarm 2	Swarm 3	Swarm 4	Swarm 5	Total
MVP (1-3 pages)	3	3	3	6	4	19
Standard (4-8 pages)	4	4	5	6	5	24
Full product (9+ pages)	4	4	7	6	6	27

MCP Dependencies

MCP	Phase	What It Does
ads-mcp	9	40 tools: Google Ads + Meta Ads (read + deploy)
envato-mcp	6-7	Stock photos from Envato Elements
StitchMCP	6-8	Gemini content generation
supabase-mcp	7	Database, auth, storage, edge functions
cloudflare	7-8	Deploy to Cloudflare Pages
netlify	7-8	Deploy to Netlify
godaddy-mcp	7-8	DNS management
gtm-mcp	7-10	Google Tag Manager (99 operations)
pagespeed-mcp	7-10	Core Web Vitals audits
gsc	7-10	Google Search Console

Quick Start

User: /saas-incubator

→ Claude reads this SKILL.md
→ Checks for existing state in ~/.claude/memory/saas-incubator-state.md
→ If new: starts Phase 1 (DISCOVER)
→ If resuming: picks up at current phase
→ Each phase reads its phases/*.md file for detailed instructions
→ Checkpoints require explicit user approval before advancing
→ SOSTAC cycle: Phase 10 feeds back to Phase 1

Rules

Never skip checkpoints. Each phase has a gate. User must approve before advancing.
Use BrandMythos for all builds. 101+ generators. No building from scratch.
Deploy campaigns PAUSED. All ad campaigns deploy paused. Use validate_only: true for dry runs.
Track everything. GA4 + GSC from day 1. No launching without analytics.
SOSTAC is circular. Phase 10 metrics feed back into Phase 1 situation analysis.
SEO/AEO/GEO at every step. Search visibility is not a phase — it's a principle.
Multiswarm by default. Never single-thread. Always parallelize with agents.
State persistence. Update saas-incubator-state.md at every phase transition.
AC Funnel Convention. All paid campaigns use O1/O2/O3/O4 funnel stages.
Solo-founder stack. Next.js + Supabase + Stripe unless user specifies otherwise.
Kill fast. Phase 3 is the kill gate. If numbers don't work, pivot or stop.
Real assets only. No placeholder logos, no AI-generated stock. Use Envato MCP + Brandfetch API.
Anti-slop. Every build passes BrandMythos anti-slop audit (score >= 80).

skill-md

Installation

Summary

SKILL.MD