# Google Ads skills for AI agents

Skills for running Google Ads with an agent: audits, campaign structure, search terms, bidding, and reporting workflows.

**Canonical:** https://www.marketingskills.sh/tools/google-ads

## Skills

- [Diagnose landing page conversion problems for Google Ads traffic](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-landing-review.md) — Separate tracking failures from UX problems in Google Ads conversion paths. Diagnose the real reason landing pages aren't converting.
- [Set up offline conversion retraction in Google Ads](https://www.marketingskills.sh/treboutat/google-ads-conversion-retraction-system/skill-md.md) — Configure offline conversion retraction to prevent bad leads from training Google Ads. Step-by-step setup for CRM analysis, data mapping, SQL queries, and sched
- [Diagnose Google Ads tracking reliability and block unsafe optimization](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-tracking.md) — Audit conversion tracking setup, assess confidence level, and gate optimization decisions until tracking is trustworthy.
- [Conduct a Google Ads full-account audit with synthesis and drafted actions](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-audit.md) — Run a comprehensive Google Ads audit that synthesizes tracking, intent, waste, structure, and budget into prioritized action drafts.
- [Evaluate Google Ads account health with 74-point audit](https://www.marketingskills.sh/hyroescom/claude-ads/ads-google.md) — Deep analysis framework for Google Ads accounts: 74 checks, weighted scoring, conversion tracking, wasted spend, PMax, and HYROS attribution validation.
- [Connect to Google Ads and select an account](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-connect.md) — Discover accessible Google Ads accounts, select the right customer ID, verify connectivity, and initialize workspace memory in one workflow.
- [Generate Google Ads RSA recommendations from search data](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-rsas.md) — Generate RSA headline and description recommendations using live search terms and asset performance data from Google Ads.
- [Analyze Google Ads search terms for waste and intent signals](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-search-terms.md) — Identify wasted spend, buyer intent, and messaging patterns in Google Ads search term reports. Generate negative keyword drafts.
- [Execute mutations in Google Ads accounts with reversibility](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-apply.md) — Safely execute approved Google Ads mutations with dry-run confirmation, verification, and full reversibility through audit logging.
- [Write Google Ads campaigns and copy](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/google-ads.md) — Design Google Ads campaigns, write optimized ad copy, build keyword structures, choose bidding strategies, and write ad extensions.
- [Evaluate YouTube Ads campaigns across all format types](https://www.marketingskills.sh/hyroescom/claude-ads/ads-youtube.md) — Audit YouTube video ads across all formats. Evaluate creative quality, targeting strategy, and measurement to improve campaign performance.
- [Perform comprehensive paid advertising audits across platforms](https://www.marketingskills.sh/hyroescom/claude-ads/ads.md) — Comprehensive ad account analysis across Google, Meta, LinkedIn, TikTok, and Microsoft with industry-specific detection and HYROS attribution integration.
- [Allocate Google Ads budgets based on signal quality and tracking confidence](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-budget.md) — Audit campaign budgets for misallocation, impression share bottlenecks, and tracking quality. Produce data-backed reallocation drafts gated by tracking confiden
- [Recommend Google Ads campaign and ad group structure](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-structure.md) — Analyze intent mixing and routing in Google Ads. Get campaign and ad group restructuring recommendations with templates.
- [Manage Google Ads negative keywords with targeting precision](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-negatives.md) — Build negative keyword drafts with safe match types, scope decisions, and waste evidence. Cross-reference keywords to fix root causes.
- [Run a daily operator review of Google Ads accounts](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-daily.md) — Structured daily Google Ads account check: detect waste, emerging signals, scaling opportunities, and flag urgent changes.
- [Summarize Google Ads drafts with priority, risk, and apply order](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-draft-summary.md) — Summarize pending Google Ads drafts with priority, impact, risk, and dependencies to guide review and implementation order.
- [Analyze Performance Max campaigns for intent contamination and cannibalization](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-pmax.md) — Detect Performance Max cannibalization, assess intent quality, and decide what to protect in Search campaigns despite limited PMax visibility.
- [Plan Google Ads accounts from business context and intent mapping](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-plan.md) — Build or rebuild Google Ads account structure using intent mapping, traffic segmentation, and budget logic. Works from scratch or live data.
- [Build or update a Google Ads intent map from search data](https://www.marketingskills.sh/TheMattBerman/google-ads-copilot/google-ads-intent-map.md) — Cluster Google Ads search terms into intent classes, profile performance by intent, and identify structural campaign routing problems.
- [Model budget scenarios for Google and Meta ads](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/03-google-and-meta-budget-scenario-planner-md.md) — Model CPA, ROAS, and volume at different budget levels using account data and diminishing returns patterns.
- [Break down Quality Score components to identify optimization opportunities](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/14-google-quality-score-breakdown-md.md) — Break down Google Ads Quality Score by component, identify root causes, and prioritize fixes by CPC impact.
- [Optimize paid media budget allocation by marginal channel efficiency](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/15-google-and-meta-channel-mix-optimizer-md.md) — Allocate paid media budgets across Google and Meta channels using marginal efficiency analysis to maximize ROAS and conversions.
- [Design statistically valid A/B tests for Google and Meta ads](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/28-google-and-meta-ab-test-setup-and-analysis-md.md) — Calculate sample sizes, monitor statistical significance, and call winners reliably for Google and Meta ad tests.
- [Evaluate Google Ads accounts with deep multi-channel analysis](https://www.marketingskills.sh/grantneumann/claude-ads/ads-google.md) — Comprehensive Google Ads audit covering conversion tracking, wasted spend, keywords, ad strength, and account structure with 74-check framework and health scori
- [Conduct comprehensive Google Ads account audits](https://www.marketingskills.sh/dero1to/claude-ads/ads-google.md) — Deep 74-check Google Ads audit framework covering conversion tracking, wasted spend, structure, keywords, ads, and settings with health scoring.
- [Audit multiple ad platforms and generate a health score](https://www.marketingskills.sh/dero1to/claude-ads/ads-audit.md) — Audit Google, Meta, LinkedIn, TikTok, and Microsoft Ads. Get health scores and prioritized action plans with quick wins.
- [Conduct a 74-check Google Ads account audit](https://www.marketingskills.sh/AgriciDaniel/claude-ads/ads-google.md) — Conduct a comprehensive Google Ads audit with conversion tracking, wasted spend, structure, and keyword health checks. Generates health score and action plan.
- [Evaluate Google Ads accounts with deep multi-channel audit](https://www.marketingskills.sh/coopersimson96/ai-content-system/ads-google.md) — Complete Google Ads audit across Search, PMax, Display, YouTube. 74 checks on tracking, spend waste, structure, keywords, ads, and settings with health score.
- [Build Google Ads search campaigns with 4-phase structured workflow](https://www.marketingskills.sh/guilhermemarketing/esc-skills/guimkt-google-ads.md) — Generate qualified-lead Google Ads campaigns with ICP, keywords, negatives, and RSAs in a structured 4-phase pipeline. Multi-brand ready.
- [Run geographically targeted Google Ads campaigns for local businesses](https://www.marketingskills.sh/garrettjsmith/localseoskills/local-ppc-ads.md) — Plan, structure, and optimize Google Ads campaigns with geographic targeting for local service businesses. Campaign architecture, keywords, bidding, and convers
- [Execute Google Ads write operations with confirmation protocol](https://www.marketingskills.sh/itallstartedwithaidea/google-ads-skills/google-ads-write.md) — Safe Google Ads mutations using Confirm-Execute-Postcheck protocol. Pause campaigns, update bids, modify budgets, and create ads with user confirmation.
- [Generate ad copy variants from top-performing ads](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/09-google-and-meta-ad-copy-variant-generator-md.md) — Generate high-performing ad copy variants by analyzing winning elements from your best ads and testing new angles systematically.
- [Recommend Google Ads bid strategies by campaign](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/11-google-bid-strategy-recommendations-md.md) — Get campaign-specific bid strategy recommendations based on conversion volume, CPA consistency, and performance trends with risk assessments.
- [Review account structure against campaign goals and budgets](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/17-google-and-meta-account-structure-review-md.md) — Evaluate campaign structure, identify segmentation issues, consolidation opportunities, and budget allocation problems.
- [Check Google Ads accounts for keyword cannibalization](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/20-google-keyword-cannibalization-check-md.md) — Identify duplicate keywords and overlapping match types competing in Google Ads auctions, calculate CPC waste, and get optimization recommendations.
- [Audit and refresh Google Ads extensions](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/21-google-ad-extension-audit-md.md) — Systematically review Google Ads extension coverage and performance, identify gaps and stale copy, and generate replacements based on current offers.
- [Analyze campaign performance by geographic location and optimize spend allocation](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/24-google-and-meta-geo-performance-analysis-md.md) — Segment campaign performance by location, flag underperformers, and optimize geographic bid adjustments.
- [Audit Google Ads accounts for wasted spend and optimization opportunities](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/37-google-ads-audit-md.md) — Systematically analyze Google Ads accounts to detect wasted spend, identify negative keyword gaps, and prioritize optimization.
- [Audit and optimize paid ad accounts across all major platforms](https://www.marketingskills.sh/coopersimson96/ai-content-system/ads.md) — Comprehensive audits and optimization for Google, Meta, LinkedIn, TikTok, and Microsoft Ads with industry detection and prioritized action plans.
- [Analyze Google Ads campaign performance with structured anomaly detection](https://www.marketingskills.sh/itallstartedwithaidea/google-ads-skills/google-ads-analysis.md) — Query Google Ads API with GAQL templates for campaign performance, keyword quality, and wasted spend detection with automated anomaly flagging.
- [Pull Google Ads performance reports from the API](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/google-ads-report.md) — Query Google Ads API with GAQL to pull campaign, keyword, and conversion data for performance reports, ROAS analysis, and quality score audits.
- [Build consistent naming conventions across Google and Meta campaigns](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/23-google-and-meta-campaign-naming-convention-builder-md.md) — Design and implement consistent naming conventions across Google Ads and Meta campaigns with taxonomy, reference sheets, and bulk-rename guidance.
- [Analyze conversion paths across Google and Meta ads](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/16-google-and-meta-conversion-path-analysis-md.md) — Map user journeys from ad click to conversion. Identify drop-offs, multi-touch paths, and campaign contributions at each funnel stage.
- [Analyze ad performance by day and hour to optimize ad schedules](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/12-google-and-meta-day-hour-performance-breakdown-md.md) — Segment ads by day/hour, identify performance patterns, calculate schedule savings and conversion impact, and get specific optimization recommendations.
- [Diagnose CPA spikes across Google and Meta campaigns](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/01-google-and-meta-cpa-diagnostics-md.md) — Diagnose CPA spikes across Google & Meta campaigns. Isolate root causes—audience fatigue, bid shifts, creative decay, landing page drops—ranked by impact.
- [Mine converting search terms to expand keyword coverage](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/07-google-search-term-mining-md.md) — Identify converting search terms without keywords, cluster by theme, estimate volume and CPA, and recommend bids for expansion.
- [Detect anomalies in Google and Meta account performance](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/06-google-and-meta-anomaly-detection-md.md) — Catch CPC spikes, CVR drops, and spend surges across ad accounts with root cause analysis and impact ranking.
- [Set up and optimize paid advertising campaigns](https://www.marketingskills.sh/aiaiohhh/claude-skills-library/paid-ads.md) — Expert guidance on paid ads strategy, campaign structure, copy, targeting, creative, and optimization across Google Ads, Meta, LinkedIn, and more.
- [Find wasted ad spend in Google and Meta accounts](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/02-google-and-meta-wasted-spend-finder-md.md) — Analyze Google and Meta ads for zero-conversion spend and generate exclusion lists by theme, placement, and audience.
- [Calculate Google Ads metrics and forecasts from campaign numbers](https://www.marketingskills.sh/itallstartedwithaidea/google-ads-skills/google-ads-math.md) — Calculate CPA, ROAS, CTR, conversion forecasts, and impression share opportunity from Google Ads campaign data.
- [Audit paid advertising accounts across multiple platforms](https://www.marketingskills.sh/coopersimson96/ai-content-system/ads-audit.md) — Comprehensive paid advertising audit across Google, Meta, LinkedIn, TikTok, and Microsoft Ads with health scoring and prioritized action plan.
- [Conduct a structured Google Ads account audit](https://www.marketingskills.sh/itallstartedwithaidea/google-ads-skills/google-ads-audit.md) — Structured Google Ads audit across 7 key dimensions with severity ratings, impact analysis, and prioritized action plans.
- [Monitor campaign pacing against monthly budget targets](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/27-google-and-meta-pacing-monitor-md.md) — Track daily spend pacing, project end-of-month results, and calculate budget adjustments to hit monthly targets across campaigns.
- [Generate ad copy variations for Google, Meta, and LinkedIn Ads](https://www.marketingskills.sh/cognyai/claude-code-marketing-skills/ad-copy-writer.md) — Generate high-converting ad copy variations for Google Ads, Meta Ads, and LinkedIn campaigns with platform-specific formatting and compliance.
- [Set up Google Local Search Ads in the map pack](https://www.marketingskills.sh/garrettjsmith/localseoskills/local-search-ads.md) — Run paid ads in Google Maps local pack results. Link GBP to Google Ads, optimize bidding, and drive clicks in map results.
- [Write client report narratives from campaign data](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/05-google-and-meta-client-report-narratives-md.md) — Turn raw Google and Meta campaign metrics into executive summary narratives clients understand.
- [Configure Google Ads MCP server for live API access](https://www.marketingskills.sh/itallstartedwithaidea/google-ads-skills/google-ads-mcp.md) — Install and configure google-ads-mcp for live Google Ads API access with 29 tools for read, audit, and write operations.
- [Audit multi-platform paid ad accounts and generate health scores](https://www.marketingskills.sh/grantneumann/claude-ads/ads-audit.md) — Audit Google, Meta, LinkedIn, TikTok, and Microsoft ad accounts with per-platform scoring and prioritized remediation steps.
- [Analyze competitor ad creative with Meta Ad Library and Google Ads](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/13-meta-competitor-creative-analysis-md.md) — Audit competitor ads on Meta Ad Library and Google Ads. Identify messaging gaps, creative patterns, and high-ROI testing opportunities.
- [Benchmark paid-ads performance against industry standards by account size and vertical](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/29-google-and-meta-performance-benchmarking-md.md) — Compare your Google and Meta ads metrics against industry benchmarks adjusted for account size, vertical, and maturity to identify quick wins.
- [Manage ad campaigns across Google, Meta, LinkedIn, and TikTok](https://www.marketingskills.sh/amekala/ads-mcp/ad-campaign-management.md) — Manage and optimize ad campaigns across Google, Meta, LinkedIn, and TikTok with structured workflows, performance analysis, and budget recommendations.
- [Manage paid media campaigns across Google, Meta, LinkedIn, and TikTok](https://www.marketingskills.sh/amekala/ads-mcp/performance-marketing-agent.md) — Create and optimize paid ads across Google, Meta, LinkedIn, TikTok. Keyword research, budget allocation, ROAS tracking, wasted spend analysis.