Installation
$npx skills add irismaker/ai-agent-skills-hub --skill content-marketing-strategySummary
This skill equips an agent to design a multi-channel content strategy by mapping content types to funnel stages, selecting distribution channels, and creating repurposing plans. Invoke when a user wants to build or audit a content marketing strategy across owned media—blog, email, social, video—including format-to-channel decisions and efficiency gains from content reuse.
SKILL.MD
Strategies: Content Marketing
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Content types: What you create (by purpose/theme)
- Content formats: How it's delivered (article, video, email, post)
- Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
- Repurposing: One core content → multiple formats → multiple channels
- Funnel mapping: Content by stage (awareness, consideration, decision)
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).
Identify:
- Goals: Traffic, conversions, brand, retention
- Existing content: What already exists; audit gaps
- Capacity: Resources, tools, cadence
- Channels: Blog, email, social, video; which channels fit audience
Content Types (What You Create)
| Type | Purpose | Funnel | Skills |
|---|---|---|---|
| How-to guides | Educate; informational intent | Awareness, Consideration | content-strategy, article-page-generator |
| Comparisons | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator |
| List posts | "Top 10," "Best X" | Consideration | content-strategy, article-page-generator |
| Case studies | Proof; customer success | Consideration, Decision | customer-stories-page-generator |
| Product updates | Feature launches, release notes | Decision, Retention | changelog-page-generator |
| News / Trending | Industry news, hot topics | Awareness | article-page-generator |
| Glossaries | Definitions; internal link hub | Awareness | glossary-page-generator |
| Tools / calculators | Linkable assets; engagement | Consideration | — |
| Funding / PR | Funding, acquisitions | Brand | article-page-generator |
| Onboarding | Welcome, first-use guidance | Retention | email-marketing |
| Campaign | Promotions, limited-time | Decision | email-marketing |
| Newsletter | Curated insights; nurture | Retention | email-marketing |
Content Formats (How It's Delivered)
| Format | Use | Skills |
|---|---|---|
| Pages | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator |
| Articles | Blog posts, guides, listicles | article-page-generator, blog-page-generator |
| EDM, newsletter, sequences | email-marketing | |
| Social posts | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions |
| Video | Short-form, long-form, webinar | — |
| Infographics | Visual summaries | — |
| Slides / PDF | Decks, whitepapers, eBooks | — |
| Podcast | Audio episodes | — |
Content Repurposing Matrix
Principle: One core content → multiple formats → multiple channels. Maximize ROI.
| Core Content | Formats | Channels |
|---|---|---|
| Case study | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck |
| How-to guide | Article, video, checklist, PDF | Blog, email, YouTube, docs |
| Product update | Article, email, post, video | Blog, email, X, LinkedIn, changelog |
| Industry insight | Article, podcast, post, newsletter | Blog, Spotify, X, email |
Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.
Funnel Mapping
| Stage | Content Focus | Channels |
|---|---|---|
| Awareness | Education, thought leadership, glossary, how-tos | Blog, SEO, social, PR |
| Consideration | Comparisons, case studies, demos, features | Blog, email, landing, social |
| Decision | Pricing, testimonials, product pages, case studies | Website, email, sales |
| Retention | Onboarding, newsletter, product updates, changelog | Email, in-app, blog |
Evergreen vs Timely Mix
| Mix | Ratio | Use |
|---|---|---|
| Evergreen | 70–75% | Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months |
| Timely | 25–30% | Seasonal, trending, news; quick spikes; link into evergreen pillars |
See content-strategy for SEO topic clusters and pillar-cluster structure.
Content Calendar
- Map content types to topics and keywords
- Prioritize by opportunity (volume → intent → feasibility)
- Schedule by capacity; include update schedule for existing content
- Plan repurposing: which core pieces become formats for which channels
Output Format
- Content types plan (what to create)
- Format × channel matrix (how and where)
- Repurposing plan (one-to-many)
- Funnel mapping (awareness/consideration/decision)
- Content calendar (topics, keywords, deadlines, repurposing)
Related Skills
- content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
- integrated-marketing: PESO model, channel mix; content as owned media
- article-page-generator: Article structure, orientations; blog content
- email-marketing: Email content types (onboarding, campaign, newsletter)
- twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
- landing-page-generator: Landing page copy and structure
- customer-stories-page-generator: Case study content
- branding: Brand voice, storytelling; content consistency