# Analytics

Set up tracking, query GA4, check attribution, and build reports that hold up

**Canonical:** https://www.marketingskills.sh/category/analytics

## Skills

- [Generate GEO monthly delta reports comparing audits](https://www.marketingskills.sh/zubair-trabzada/geo-seo-claude/geo-compare.md) — Compare GEO audits and generate monthly client progress reports with score deltas, trend analysis, and action tracking.
- [Calculate and report SaaS business metrics](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/saas-metrics.md) — Calculate MRR, churn, LTV, CAC, NRR, and cohort analysis. Build board decks with financial metrics, unit economics, and investor reporting.
- [Query GA4 BigQuery export schema and build SQL against nested event data](https://www.marketingskills.sh/cognyai/claude-code-marketing-skills/ga4-bigquery-schema.md) — Query GA4 BigQuery export tables: table structures, nested fields, event_params, user_properties, ecommerce, items. Ready-to-use SQL for funnels, cohorts, reven
- [Set up Google Tag Manager event tracking and configuration](https://www.marketingskills.sh/cognyai/claude-code-marketing-skills/gtm-setup.md) — Reference guide to GTM dataLayer, triggers, variables, GA4 tags, and implementation best practices with ready-to-use code.
- [Analyze Clarity heatmap exports for CRO insights](https://www.marketingskills.sh/timescale/marketing-skills/clarity-analyzer.md) — Turn Microsoft Clarity CSV exports into structured CRO analysis with scroll curves, click rankings, and actionable insights for improving page performance.
- [Analyze website traffic sources and attribution](https://www.marketingskills.sh/irismaker/ai-agent-skills-hub/traffic.md) — Analyze traffic sources, identify dark traffic, and fix attribution with UTM tagging and GA4 segmentation strategies.
- [Audit and improve page conversion performance](https://www.marketingskills.sh/timescale/marketing-skills/page-cro.md) — Audit and improve conversion performance on marketing pages with multi-dimensional analysis and behavioral evidence from Clarity.
- [Optimize form completion rates and field design](https://www.marketingskills.sh/aiaiohhh/claude-skills-library/form-cro.md) — Audit and optimize forms to maximize completion rates. Reduce fields, improve copy, test layouts, and boost submissions.
- [Optimize signup and registration flows for conversion](https://www.marketingskills.sh/aiaiohhh/claude-skills-library/signup-flow-cro.md) — Reduce signup friction and increase completion rates. Expert guidance on fields, UX, copy, and testing strategies for registration flows.
- [Set up and design A/B tests and experiments](https://www.marketingskills.sh/aiaiohhh/claude-skills-library/ab-test-setup.md) — Design valid A/B tests with hypotheses, sample size calculations, variant specs, and result analysis for experiments.
- [Build dbt projects with analytics engineering best practices](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/analytics-engineering.md) — Build trustworthy dbt data warehouses with dimensional modeling, metrics, and self-serve analytics patterns.
- [Design and analyze A/B tests with statistical rigor](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/ab-test-setup.md) — Design A/B tests, calculate sample size, analyze results, and plan roadmaps with statistical rigor and frameworks.
- [Design statistically valid A/B tests for Google and Meta ads](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/28-google-and-meta-ab-test-setup-and-analysis-md.md) — Calculate sample sizes, monitor statistical significance, and call winners reliably for Google and Meta ad tests.
- [Analyze A/B test results with statistical rigor](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/31-google-and-meta-ab-test-analyzer-md.md) — Validate A/B test results, calculate significance, check sample sizes, and generate data-driven next test hypotheses.
- [Analyze social media post performance using user data or BlackTwist](https://www.marketingskills.sh/blacktwist/social-media-skills/performance-analyzer-sms.md) — Analyze post performance with user context, diagnose what's working, and produce 3-5 ranked actions ranked by impact.
- [Identify content patterns from social media performance](https://www.marketingskills.sh/blacktwist/social-media-skills/content-pattern-analyzer-sms.md) — Analyze content patterns across topics, formats, timing, and tone. Get a Do More / Do Less report with gaps to test.
- [Triage and reduce app crashes using crash analytics data](https://www.marketingskills.sh/Eronred/aso-skills/crash-analytics.md) — Prioritize app crashes by impact, set up Firebase Crashlytics, and understand how crash rate affects App Store ranking and retention.
- [A/B test App Store product pages to improve conversion](https://www.marketingskills.sh/Eronred/aso-skills/ab-test-store-listing.md) — Design and run A/B tests on App Store listings to improve conversion rates. Test icon, screenshots, and video.
- [Generate A/B test variants for affiliate content](https://www.marketingskills.sh/Affitor/affiliate-skills/ab-test-generator.md) — Generate A/B test variants for affiliate headlines, CTAs, and landing pages with hypotheses and test plans.
- [Create GEO-optimized data visualizations with AI-parseable text layers](https://www.marketingskills.sh/onvoyage-ai/gtm-engineer-skills/create-geo-charts.md) — Build AI-parseable charts with text layers, data tables, and structured data for higher AI citation rates.
- [Set up and audit analytics tracking implementation](https://www.marketingskills.sh/TheCraigHewitt/seomachine/analytics-tracking.md) — Set up GA4, GTM, event tracking, UTM parameters, and conversion measurement for marketing and product teams.
- [Design statistically valid A/B tests and experiments](https://www.marketingskills.sh/TheCraigHewitt/seomachine/ab-test-setup.md) — Learn to design statistically valid A/B tests with hypothesis frameworks, sample size guidance, and result interpretation.
- [Analyze product funnels, cohorts, and metrics frameworks](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/product-analytics.md) — Design metrics frameworks, analyze funnels and cohorts, measure feature adoption, and interpret A/B tests for product-market fit and retention.
- [Optimize in-app paywall and upgrade screen conversions](https://www.marketingskills.sh/coreyhaines31/marketingskills/paywall-upgrade-cro.md) — Create and optimize in-app paywalls, upgrade screens, and feature gates to convert free users to paid. Includes timing, copy, design, and A/B testing strategies
- [Perform exploratory data analysis, statistical testing, and predictive modeling](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/data-science.md) — Learn to perform EDA, statistical testing, A/B analysis, and predictive modeling with emphasis on rigor and common pitfalls.
- [Set up and manage PostHog product analytics, feature flags, and experiments](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/posthog.md) — Configure PostHog SDKs for event capture, feature flags, A/B tests, and analytics queries. Covers JavaScript, Node.js, Python, and REST API.
- [Optimize signup flows for conversion](https://www.marketingskills.sh/TheCraigHewitt/seomachine/signup-flow-cro.md) — Reduce signup friction with field optimization, copy testing, and flow redesign strategies grounded in CRO principles.
- [Calculate and analyze SaaS subscription metrics](https://www.marketingskills.sh/ekinciio/saas-growth-marketing-skills/subscription-metrics.md) — Calculate MRR, ARR, CAC, LTV, churn rates, and other key SaaS KPIs with health scoring and benchmarking.
- [Audit email domain deliverability and compliance](https://www.marketingskills.sh/AgriciDaniel/claude-email/email-audit.md) — Comprehensive email domain audit with health scoring, DNS authentication checks, blacklist monitoring, and bulk sender compliance rules.
- [Automate Google Business Profile management at scale via API](https://www.marketingskills.sh/garrettjsmith/localseoskills/gbp-api-automation.md) — Programmatically manage GBP at scale. API setup, bulk updates, automation patterns, suspension risk, and build-vs-buy guidance.
- [Analyze website traffic and conversions with GA4](https://www.marketingskills.sh/garrettjsmith/localseoskills/google-analytics-tool.md) — Measure website traffic, leads, and geographic performance with GA4. Diagnose what's working and what needs fixing.
- [Build local SEO reports that drive action, not just data dumps](https://www.marketingskills.sh/garrettjsmith/localseoskills/local-reporting.md) — Learn to build client-facing local SEO reports that demonstrate value, answer business questions, and drive action.
- [Extract performance data from Google Search Console](https://www.marketingskills.sh/garrettjsmith/localseoskills/google-search-console-tool.md) — Extract organic clicks, impressions, CTR, and ranking data from GSC. Identify low-CTR pages, content gaps, indexing issues, and quick wins for local businesses.
- [Execute scheduled marketing analysis tasks from a centralized queue](https://www.marketingskills.sh/cognyai/claude-code-marketing-skills/cogny.md) — Run scheduled marketing analysis tasks, query ad platforms via MCP, generate findings with ROI impact estimates.
- [Optimize popups and modals for conversion](https://www.marketingskills.sh/irismaker/ai-agent-skills-hub/popup-cro.md) — Design high-converting popups with proven triggers, copy formulas, and frequency rules. Respect user experience while capturing leads.
- [Optimize marketing pages for conversions](https://www.marketingskills.sh/potentialInc/claude-marketing/page-cro.md) — Analyze marketing pages and get actionable CRO recommendations. Covers value props, CTAs, trust signals, objections, and page-type-specific strategies.
- [Optimize form completion rates and field strategy](https://www.marketingskills.sh/potentialInc/claude-marketing/form-cro.md) — Expert guidance on form optimization: field strategy, layout, validation, copy, and A/B tests to maximize completion rates.
- [Design and validate A/B tests with statistical rigor](https://www.marketingskills.sh/irismaker/ai-agent-skills-hub/ab-test-setup.md) — Design statistically valid A/B tests with hypothesis frameworks, sample size calculators, and analysis checklists to move business metrics.
- [Optimize signup and registration flows for conversion](https://www.marketingskills.sh/coreyhaines31/marketingskills/signup-flow-cro.md) — Reduce signup friction, identify drop-off points, and optimize field priority and microcopy to increase registration completion rates.
- [Optimize forms for conversion and completion rate](https://www.marketingskills.sh/coreyhaines31/marketingskills/form-cro.md) — Form optimization skills: field reduction, layout, copy, mobile UX, multi-step design, error handling, and testing strategies.
- [Design and run A/B tests and growth experiments](https://www.marketingskills.sh/coreyhaines31/marketingskills/ab-test-setup.md) — Design statistically valid A/B tests, manage experiment backlogs, and build a growth experimentation program with ICE prioritization and playbook documentation.
- [Audit landing pages against 53-point conversion framework](https://www.marketingskills.sh/superamped/ai-marketing-skills/conversion-audit.md) — 53-point conversion audit framework: customer focus, narrative arc, copy clarity, design, CTAs, proof. Scored report with prioritized fixes.
- [Analyze sales funnels and quantify optimization opportunities](https://www.marketingskills.sh/zubair-trabzada/ai-marketing-claude/market-funnel.md) — Map conversion funnels, score page friction, identify drop-offs, and recommend prioritized optimizations with revenue impact.
- [Create and analyze marketing experiments with auto-promoted winners](https://www.marketingskills.sh/ericosiu/ai-marketing-skills/growth-engine.md) — A/B test framework with automated winner detection, playbook promotion, and multi-channel experiment tracking via bootstrap CI and Mann-Whitney U testing.
- [Audit and optimize signup conversion funnels](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/signup-flow-cro.md) — Audit and optimize signup funnels with benchmarks, audit frameworks, A/B test hypotheses, and conversion lift estimates.
- [Generate consistent UTM parameters and GA4 event specs](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/44-google-and-meta-utm-tracking-generator-md.md) — Generate consistent UTM parameters, GA4 event specs, and tracking taxonomy for multi-channel marketing campaigns with platform templates.
- [Set up app analytics tracking and interpret performance data](https://www.marketingskills.sh/Eronred/aso-skills/app-analytics.md) — Design event tracking plans, audit analytics stacks, and interpret app metrics for iOS apps using Firebase, Mixpanel, and App Store Connect.
- [Analyze App Store Connect performance metrics](https://www.marketingskills.sh/Eronred/aso-skills/asc-metrics.md) — Fetch App Store Connect data via Appeeky API and analyze downloads, revenue, subscriptions, and trials across periods and countries.
- [Analyze App Store chart rank movements and identify gainers, losers, and new entries](https://www.marketingskills.sh/Eronred/aso-skills/market-movers.md) — Analyze App Store rank changes, identify top gainers and losers, and find opportunities from market shifts.
- [Analyze website traffic and advertiser strength for affiliate decisions](https://www.marketingskills.sh/Affitor/affiliate-skills/traffic-analyzer.md) — Analyze website traffic, rank, engagement, and traffic sources to evaluate affiliate program strength and competitor websites.
- [Generate affiliate performance reports with KPI analysis](https://www.marketingskills.sh/Affitor/affiliate-skills/performance-report.md) — Transform raw affiliate data into KPI dashboards, program rankings, trends, and actionable recommendations.
- [Generate UTM-tagged affiliate tracking links](https://www.marketingskills.sh/Affitor/affiliate-skills/conversion-tracker.md) — Set up affiliate conversion tracking with UTM parameters, link naming conventions, and tracking pixel setup guides ready to deploy.
- [Audit blog posts and landing pages for SEO issues](https://www.marketingskills.sh/Affitor/affiliate-skills/seo-audit.md) — Conduct on-page SEO audits on affiliate content with a 10-dimension scorecard and prioritized fix checklist.
- [Measure support operations with CSAT, NPS, and resolution metrics](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/support-analytics.md) — Measure support operations with CSAT, NPS, and resolution metrics tied to actionable decisions for support teams.
- [Monitor Local Services Ads rankings and competitive landscape](https://www.marketingskills.sh/garrettjsmith/localseoskills/lsa-spy-tool.md) — Query Local Services Ads rankings, track competitors, monitor market changes, and assess LSA competitive density by service and location.
- [Design and execute A/B tests with statistical rigor](https://www.marketingskills.sh/potentialInc/claude-marketing/ab-test-setup.md) — Design statistically rigorous A/B tests with hypothesis frameworks, sample size calculations, and result analysis.
- [Set up and audit analytics tracking implementation](https://www.marketingskills.sh/potentialInc/claude-marketing/analytics-tracking.md) — Design event tracking plans, configure GA4 and Google Tag Manager, establish naming conventions, and validate analytics implementation.
- [Optimize popups and modals for conversion](https://www.marketingskills.sh/potentialInc/claude-marketing/popup-cro.md) — Design high-converting popups with proven trigger strategies, copy formulas, targeting rules, and compliance guidelines. Includes benchmarks and A/B test ideas.
- [Audit and optimize landing pages for conversion rate optimization](https://www.marketingskills.sh/ekinciio/saas-growth-marketing-skills/landing-page-cro.md) — Score landing pages 0-100 across 10 conversion factors. Get prioritized fixes, A/B test ideas, and actionable recommendations.
- [Track Product Hunt conversion funnels and measure launch ROI](https://www.marketingskills.sh/yoanbernabeu/producthunt-skills/ph-conversion-tracking.md) — Track Product Hunt conversion funnels, measure launch ROI, identify drop-offs, and optimize signup-to-paid rates with benchmarks and templates.
- [Optimize marketing pages for conversion](https://www.marketingskills.sh/aiaiohhh/claude-skills-library/page-cro.md) — CRO framework to optimize homepages, landing pages, pricing, and feature pages for higher conversion rates with prioritized changes.
- [Identify and score churn-risk accounts with early warning signals](https://www.marketingskills.sh/Dataslayer-AI/Marketing-skills/ds-churn-signals.md) — Analyze Stripe and usage data to identify at-risk churn accounts, score by urgency, and surface structural churn patterns for retention interventions.
- [Set up and audit GA4 tracking, events, and conversions](https://www.marketingskills.sh/irismaker/ai-agent-skills-hub/tracking.md) — Guide to GA4 setup, event tracking conventions, conversion marking, User ID, and validation for marketing analytics.
- [Optimize page conversions with CRO frameworks](https://www.marketingskills.sh/TheCraigHewitt/seomachine/page-cro.md) — CRO analysis framework for marketing pages with actionable recommendations, page-type templates, and experiment ideas.
- [Design and optimize analytical data warehouses](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/data-warehousing.md) — Design star schemas, implement SCDs, build fact tables, and optimize Snowflake and BigQuery for analytical workloads.
- [Monitor and respond to Product Hunt launch metrics in real-time](https://www.marketingskills.sh/yoanbernabeu/producthunt-skills/ph-real-time-monitor.md) — Track upvotes, velocity, rankings, and conversions during your Product Hunt launch. Set alerts, interpret signals, and respond in real-time.
- [Pull GA4 reports and traffic data](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/google-analytics.md) — Query GA4 traffic, user acquisition, conversions, and engagement metrics using the Google Analytics Data API.
- [Analyze YouTube channel performance and SEO opportunities](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/youtube-analytics.md) — Analyze YouTube channel performance, video metrics, SEO optimization, and competitive positioning using the YouTube Data API v3.
- [Analyze conversion paths across Google and Meta ads](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/16-google-and-meta-conversion-path-analysis-md.md) — Map user journeys from ad click to conversion. Identify drop-offs, multi-touch paths, and campaign contributions at each funnel stage.
- [Generate weekly cross-channel marketing reports](https://www.marketingskills.sh/Dataslayer-AI/Marketing-skills/ds-channel-report.md) — Generate structured weekly marketing reports with metrics across GA4, Search Console, paid ads, and anomaly detection.
- [Extract revenue intelligence from sales calls and content-to-revenue data](https://www.marketingskills.sh/ericosiu/ai-marketing-skills/revenue-intelligence.md) — Extract insights from Gong transcripts, map content to revenue with attribution, and generate client reports from GA4, HubSpot, Ahrefs.
- [Set up and audit analytics tracking](https://www.marketingskills.sh/irismaker/ai-agent-skills-hub/analytics-tracking.md) — Design tracking plans, implement GA4 and GTM, set UTM strategies, and validate measurement for marketing and product decisions.
- [Set up and audit analytics tracking for measurement and attribution](https://www.marketingskills.sh/coreyhaines31/marketingskills/analytics-tracking.md) — Design tracking plans, configure GA4, GTM, and event taxonomies for marketing measurement and attribution.
- [Set up and optimize GA4 tracking and event implementation](https://www.marketingskills.sh/kostja94/marketing-skills/tracking.md) — Learn to implement GA4, configure custom events, set user tracking, and map conversions for multi-touch attribution and ROI measurement.
- [Track AI-driven search traffic in GA4 and GSC](https://www.marketingskills.sh/irismaker/ai-agent-skills-hub/ai-traffic.md) — Set up GA4 and GSC to track ChatGPT, Perplexity, Claude, and other AI search traffic separately from organic and referral sources.
- [Calculate Google Ads metrics and forecasts from campaign numbers](https://www.marketingskills.sh/itallstartedwithaidea/google-ads-skills/google-ads-math.md) — Calculate CPA, ROAS, CTR, conversion forecasts, and impression share opportunity from Google Ads campaign data.
- [Customize guimarketing GTM template for new clients](https://www.marketingskills.sh/guilhermemarketing/esc-skills/guimkt-gtm-expert-template.md) — Build production-ready GTM Web containers with GA4, Meta, Google Ads, and sGTM for new client onboarding using the guimarketing template.
- [Conduct a structured Google Ads account audit](https://www.marketingskills.sh/itallstartedwithaidea/google-ads-skills/google-ads-audit.md) — Structured Google Ads audit across 7 key dimensions with severity ratings, impact analysis, and prioritized action plans.
- [Audit PLG funnels and identify optimization priorities](https://www.marketingskills.sh/ekinciio/saas-growth-marketing-skills/plg-funnel-analyzer.md) — Analyze product-led growth funnels with AARRR metrics, compare to SaaS benchmarks, find funnel leaks, and get ranked fixes.
- [Analyze on-chain wallets for behavioral intelligence and trading performance](https://www.marketingskills.sh/ducquanghuy3-sys/ai-agent-skills/wallet-profiler.md) — Analyze blockchain wallets for type, trading performance, DeFi activity, risk exposure, and smart money scoring on EVM and Solana chains.
- [Generate professional GEO PDF reports from audit data](https://www.marketingskills.sh/zubair-trabzada/geo-seo-claude/geo-report-pdf.md) — Create client-ready PDF reports from GEO audits with score gauges, charts, and action plans using ReportLab.
- [Set up and audit analytics tracking](https://www.marketingskills.sh/aiaiohhh/claude-skills-library/analytics-tracking.md) — Build GA4 tracking plans, configure GTM, design event taxonomy, and audit measurement implementation for marketing and product analytics.
- [Audit web quality across performance, accessibility, SEO, and best practices](https://www.marketingskills.sh/guilhermemarketing/esc-skills/web-quality-audit.md) — Run comprehensive web audits across performance, accessibility, SEO, and best practices with categorized findings and actionable fixes.
- [Generate weekly account summaries across Google and Meta](https://www.marketingskills.sh/irinabuht12-oss/marketing-skills/30-google-and-meta-weekly-account-summary-md.md) — Generate structured weekly briefings comparing Google and Meta performance across accounts with ranked priorities and actionable recommendations.
- [Set up analytics tracking for Product Hunt launches](https://www.marketingskills.sh/yoanbernabeu/producthunt-skills/ph-analytics-setup.md) — Configure GA4, Mixpanel, and custom dashboards to measure Product Hunt launch performance and optimize conversion funnels.
- [Analyze customer review sentiment and extract themes](https://www.marketingskills.sh/ekinciio/saas-growth-marketing-skills/review-sentiment.md) — Classify review sentiment, extract themes, identify feature requests, and generate actionable summaries from customer feedback.
- [Generate professional branded PDF marketing reports](https://www.marketingskills.sh/Dataslayer-AI/Marketing-skills/ds-report-pdf.md) — Create professional client-ready PDF reports with live marketing data, branded design, multi-language support, and full customization via natural language.
- [Set up and instrument SigNoz for application observability](https://www.marketingskills.sh/AbsolutelySkilled/AbsolutelySkilled/signoz.md) — Configure SigNoz cloud or self-hosted, instrument apps with OpenTelemetry, build dashboards, and set up alerts for traces, logs, and metrics.
- [Monitor brand mentions and track PR opportunities via Brand.dev](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/brand-monitor.md) — Monitor brand mentions, analyze sentiment, detect logo usage, and find PR opportunities using the Brand.dev API.
- [Fetch Google review ratings and counts for businesses](https://www.marketingskills.sh/OpenClaudia/openclaudia-skills/google-reviews.md) — Fetch Google Maps ratings, review counts, and rating distributions via DataForSEO API for reputation audits and competitor analysis.
- [Track LinkedIn post performance and engage with content via API](https://www.marketingskills.sh/publora/skills/linkedin-analytics.md) — Track LinkedIn post impressions, engagement rates, follower growth, and post reactions/comments via the Publora API.